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Dua Lipa is set to trademark her name. Moreover, you’re only trademarking a name if you’re set to rake in tons of cash – and that she is. She became one of the richest pop singers with only two albums under her belt and she beat the odds because most artists fizzle out after their first album. Right now Dua Lipa is in high demand and ready to make fortune.

You would think the UK singer would be disappointed with the inability to tour. Ironically, pop artists don’t need to tour to pay the bills. They can launch a slew of side ventures ranging from clothes, cosmetics, and books. With all the business thrown her way, the 24 year old singer must make the right decisions. When to say yes and when to say no. It’s balancing act of being in the public eye and creating demand and over-saturation.

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