Wellness apps are a hot ticket right now and they’re getting artists to partner up. What made them so popular? Hmmm…maybe hurricanes, natural disasters, pandemic, political polarization, 24 around the clock negative news? Yeah, that’s it.
So the meditation business has turned into cash cow with millions of subscribers and streams. The Calm app made deals with Atlantic, Capitol and Interscope. For instance, Harry Styles partnered with the meditation app and talks through a 40-minute sleep story titled “Dream With Me.” Sam Smith recorded an hour-long “Sleep Combine” of their hit “How Do You Sleep?”.
Of course not everyone is sold on the idea of mega stars putting them to sleep.
Do you want a bad boy Harry Styles putting you to sleep having you imagine holding hands and snuggling on a raft?
Or what about this line?
“Flanked by fields of sunflowers, hand in hand we walk, as the gentle sound of nature, surrounds us while we talk”
I like the portrait of Harry Styles that lives on radio and the videos. I’m not sure about his voice putting me to sleep.
Listen, I’m all about artists cashing in, but sometimes it’s good to say no. I would probably say no to this.