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For the last several years, MTV’s Video Music Awards (now the mask awards) has been trying to bolster its viewership and recapture the glory it once had over the public. The execs were hoping they would announce a spike in audience viewership, instead they walked away with a 5% drop. In fact, only 1.3 million watched on the MTV channel. To put this in perspective, America has a population of 330+ million people. The other channels (MTV2, Country Music TV) that broadcasted the award show averaged around 222,000 viewers.

The show was very predictable with no surprises. It barely made headlines, not uncommon for the times we are in now. The acts that performed got the trophies which makes sense. I can’t blame them, I would want a trophy, if I’m going to rehearse, hire some choreographers, a stylist, and a makeup artist. Lastly, the show had no effect on the music charts, but that’s not to say the artists didn’t benefit. Just the fact that some parts of the show with Gaga wearing a mask was a Twitter trending topic makes it all worth it. I suppose…

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