Simon Cowell says his project pairing some of music’s biggest songwriters and producers with social media creatives may be the industry’s “missing link”.
The music tycoon said unestablished artists don’t have access to industry heavyweights.
His hit finding project, StemDrop, exposes TikTok creators worldwide access to exclusive music “stems”, inviting them to produce their own versions of a brand-new song written by prolific hitmakers.
The project is captained by Swedish hit maker Max Martin and backed by Cowell and Syco Entertainment along with Universal Music Group. The new endeavor invites “a new evolution of musical collaboration, curation and artist discovery”.
“I’ve always believed that hit songs are probably the most important part of anyone’s career, and now there’s only a handful of what I call diamond copyrights written every year,” he told the PA news agency.
“With everyone trying to get noticed at the moment online, it’s so competitive.
“Essentially (with StemDrop), you’re going to be co-writing potentially your first single with some of the biggest songwriters in the world.”
“It might be the missing link right now, because there are apparently tens of thousands of new songs being uploaded every day.
In the real world, no-one really has a chance of getting in the studio with a team like this unless you’ve had about 10 hit records.
“But this is kind of giving people that opportunity.”
Cowell said he is keen that StemDrop will not be “treated as a competition”, the likes of which he has built his career on, but that the process will be similar to a series of auditions.
“It’s almost like the whole world’s auditioning right now,” he told PA.
“So many people are passionate about having music careers.
“That’s what I love about what TikTok has done – it’s enabled people to get in front of a record label where they normally wouldn’t.