Distrokid releases 40% of new music, and to be exact, they roll out over 35k tracks a day and over a million a month. Spotify adds 60,000 new tracks to its streaming service daily.

More than one million pieces of music come out every month. It’s too much. Remember the theory behind the long tail? The hits are the head and the rest make up a long tail. We are at the critical moment where the tail is swallowing the head. The most popular artists sit at the “head” of the demand curve. The least popular artists make up the tail. But now, the long tail is eating the tail.

The majority of the released tracks won’t generate a stream while the indie labels are now outranking major labels in terms of total marketshare.

The elephant in room? The music biz is a zero barrier to entry business. Anyone can upload a track with no obstacles. Imagine a world that anyone could stock the pharmacy shelves with bedroom made concoctions. The drug business would collapse. Any viable business has obstacles. Without obstacles, the economics are grim.

There needs to be a multi-tiered system. A new framework that makes a distinction between spammers, hobbyists, and career minded artists. I don’t have the solution now, but it goes through my mind, and maybe someone will come along and figure it out.

LA-based indie pop duo Middle Child drop their debut single ‘Burn Out‘. Produced in a minimalistic hip-hop/indie pop vibe, fans of dream pop/ chill pop will love. “You keep me cool when I’m gonna burn out,” sings Middle Child

The song landed on Spotify’s “Fresh & Chill,” “Fresh Finds,” and “Fresh Finds Pop.”

The duo consist of producer Jacob Lee and vocalist/songwriter Mikey Wax, both signed to publishing deals with PEN Music Group. Wax has landed placements with United Airlines, Hollister Clothing, Nike Swim, and the upcoming FIFA World Cup 2022.  Give the song a stream on KOAR’s Indie Invaders Playlist.

Facebook and Instagram will allow users to hide likes and view counts. This moment was coming as big tech companies were facing pressure from various groups of the psychological effects of social media. On the flip side, social media platforms like Facebook and Instagram were built off of LIKES.

Changing the way people view like counts is a big shift,” the company added. “We’ll continue working on new ways to give people more choice, so they feel good about the time they spend on our apps.”

No doubt it’s a big shift. Social media is a perceived popularity contest. Removing the LIKE option is a kick in the gut. A kick in the gut to the platform as well as the advertisers, influencers and brands who cash in on the LIKE business. And what about the click farms selling fake likes? They’re in danger of irrelevance, but so is traditional social media.

If LIKES and view counts disappear, then when it is the next metric for popularity and influence?

The Spotify Fresh Finds Playlist was launched in 2016 and features up-and-coming artists which used data from music blogs and tastemakers.

Now the playlist has expanded into an “artist program” that will help independent artists by providing education and resources as well as opportunities for collaboration.

Artists selected by Spotify will have access to one-on-one mentorship with members of Spotify and a personalized Masterclass to learn how to best use Spotify for Artists tools (like Canvas and Marquee). There will be collaboration opportunities with songwriters and producers and the artists and producers/songwriters will release an original Spotify Singles track.

The four artists that debuted on the first Fresh Finds program are Wallice, Unusual Demont, Julia Wolf and EKKSTACY— they all just met up this morning in Times Square to see themselves on the Fresh Finds billboard.

Spotify is also rolling out new Fresh Finds playlists in the UK, Australia, Brazil, Spain, India, and more.

Watch out for eydrey and the emotional piano ballad track Song For You. It’s sad and beautiful, and a easy song to sync. Song For You, sounds like a song for everybody.

The track comes off of  the upcoming debut EP “Things We Cannot Change”.

She first gained attention in 2019 with her YouTube channel where covered popular songs in English and Spanish. She was born in the Sun City of El Paso and raised across the border in Ciudad Juarez, Mexico. Give the song a stream on KOAR’s Indie Invaders Playlist.