Look out for London based electronic artist Alexina and her new release Cool Together. Her name is derived from the Scots warrior derivative of the name Alexandra. The latest track comes off her upcoming debut EP. As an up & comer, she spends most days in the studio – be it writing or working on production.
Playlists: Added to Spotify’s New Music Friday UK.
Press: Clash, The Line Of Best Fit, V Mag

Amazon claims that the subscribers to Amazon Music Unlimited spiked 70% in the last year – totaling 32 million subscribers. But can the behemoth internet company really compete with Spotify? Not really. Much of the Amazon subscribers are older and Amazon isn’t sexy – I don’t think artists are racing towards ‘Amazon Artist of the Month’. Amazon is luring potential prospects through Amazon’s Echo speakers. Although Amazon is betting on its music service, Spotify and Apple and far ahead.

Ministry of Mars releases ‘Day ‘N’ Night‘ (feat. Jad Lagoon). The synth pop brother duo formed at the end of 2018 and have had a pretty good run for being together for such a short period time. Their singles releases have clocked over 80,000 streams. The latest track pulls influences from LANY and Charlie Puth to the 1975 and Loyle Corner.
Press: Happy Mag, Yack!
Radio: BBC Radio, Uckfield FM, Indie Star Radio

Lil Nas X’s ‘Old Town Road’ became an overnight smash. But how?

Lil Nas X  credits the track viral success to its massive popularity on TikTok.

The rejection of the track on country music charts added to the story but it’s most likely TikTok that turned the song into a meme turning it into a smash hit.

The 19-year old Atlanta rapper has experience with creating memes, becoming a tweetdecker on Twitter as a teen. “I promoted the song as a meme for months until it caught on to TikTok and it became way bigger,” he told Time.

If you are unaware, TikTok is a media app that allows you to create short music videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. The app is now playing a role in viral trends, spawning internet celebrities and launching songs.

16 year old Evie Irie releases the track ‘Bitter’ as well as a music video. The track clocked nearly 500k streams on Spotify in less than two weeks. The Australian artist who lives right outside of Sydney and signed with Republic Records after writing and recording her debut EP called ‘5 Weeks In LA’ during her trip to LA.  She’s managed by Troy Carter who has worked with Lady Gaga and Meghan Trainor.