Amazon claims that the subscribers to Amazon Music Unlimited spiked 70% in the last year – totaling 32 million subscribers. But can the behemoth internet company really compete with Spotify? Not really. Much of the Amazon subscribers are older and Amazon isn’t sexy – I don’t think artists are racing towards ‘Amazon Artist of the Month’. Amazon is luring potential prospects through Amazon’s Echo speakers. Although Amazon is betting on its music service, Spotify and Apple and far ahead.