YouTube is no doubt the new generation of community websites by becoming even more popular than MySpace, according to research. The video sharing site has taken a 3.9% share of global internet visits a day compared with 3.35% for MySpace, according to internet analysis company Alexa. YouTube’s popularity has grown rapidly over the first six months of the year. In May its reach outgrew that of the BBC’s websites. In contrast, MySpace’s growth appears to have slowed, increasing by just 9% in the same period.
“YouTube has a far more universal appeal, being pure entertainment with a global appeal,” said Dan Calladine, the research director at digital agency network Isobar. “MySpace’s levels have been moving within the same range since April, but YouTube seems to be climbing more steeply than ever.”