MORE Indie Invaders / POSTED BY: KINGSOFAR

According to a survey conducted by American Media Services 63% of American adults listen to the radio every day. The number among 25-34 adults is even stronger: 79 percent tune in to radio at least once a day.

Seventy-two percent of Americans say they’re listening to the radio as much or more now than they did five years ago, and they’re still tuning in in the car: 74 percent of Americans turn on the radio when they get in the car, including 72 percent of 18-24 adults and 80 percent of 25-34s.

Satellite radio subscriptions steady at about 11 percent — but 89 percent of respondents said they are unlikely to subscribe to satellite radio in the next 12 months.

“Many analysts seem to be enthralled with the technology of satellite radio, but the buying public isn’t,” said AMS President/CEO Edward F. Seeger. “Satellite radio continues to fill only a small niche in the marketplace.”

AMS also asked what would prompt respondents to listen to radio more. The top answer: More music and fewer commercials. (via Idolator)

The Bottom Line – We can’t verify the accuracy of the study. Some kids claim they only use the iPod and rarely listen to the radio except for XM satellite radio. Maybe more adults are tuning in on talk radio. Unfortunately, it’s overly fragmented to get a proper understanding, but radio has no doubt lost influence. Who really holds influence today?

Twitter
Facebook
Newsletter
Recent Posts
  • Almondmilkhunni Drops “New Jerzey” — A Smooth, Soulful Shoutout to the East Coast
  • Bobby Bodega Drops “Gravity,” a Hard-Hitting Return Rooted in the Bronx and Hip Hop Legacy
  • Reuben Medlin Releases Self-Produced Album “It’s A Long Walk Home Pt. 2” Chronicling Recovery and Resilience
  • Brent de la Cruz Blurs Genre Lines with Reflective New Single “Day to Day”
  • Lauren Spring Shares Self Soother About Healing After Toxic Love
  • Abbie Anne Breaks Through Self-Doubt with Honest New Track Miss Mediocre
  • Alyssa Caroline Releases Lovesick About Moving On After Betrayal
  • Savannah Burrows Shares Dreamy Indie Pop Track On Again Exploring Love and Second Chances
  • PEGGY Explores Friendship and Romance in New Single FRIENDS TO LOVERS
  • Michelle Núñez Debuts Cinematic Ballad making the most of it — A Raw, Emotional Reflection on Loss
  • June Releases “Supernova,” a Cosmic Pop Love Song for Dreamers
  • Ella Vaillancourt Drops New Single “One In Million”
  • Lovina Falls Returns with New Single “Light and Low”
  • Estella Dawn Drops a New Cover: “Somebody Else”
  • Charlie McDonald Shares New Single “Time” Inspired by Loss and Memory
  • Natalie Shay Releases New Song “problems.”
  • Carson Cruz Drops “Party Cruise” — A Summer Anthem You’ll Have on Repeat
  • Eva James Releases “The One You Lose,” a Dark Pop Reflection on Distance and Change
  • Marry Cherry Drops Hypnotic Double Single “Satisfaction” and “Crazy Town”
  • Who Cares?” by CATBEAR Nails the Bedroom Pop Formula
  • Terra Renae Debuts “Ignite Me” Ahead of European Tour with Macy Gray
  • Estella Dawn Reinvents Amy Winehouse’s “Back to Black”
  • Jen Ash Lets Go and Leans In with New Single “I Surrender”
  • Carbon City Lights Delivers a Reflective New Track with “Sky Blue”
  • Ian Kaine MacGregor & The Trouble Dolls Debut with “Story of My Life”
  • Lauren Presley Releases New Track “Ghost” from Debut EP
  • Estella Dawn Delivers a Striking Take on Chris Isaak’s “Wicked Game”
  • Tori Lange Follows Up Debut with Bold New Single Meant to Last
  • ZØYA drops double single exploring betrayal and emotional fallout
  • Nuala releases new single Power
  • Follow

    Home

         

    About

         

    Contact

         

    Daily Readership

    Copyright 2025 Kings of A&R     Website Design by PaleBird