Clear Channel CEO Mark Mays (pictured) said that the radio industry must embrace new methods of reaching listeners and yet the The No. 1 album is not being played on any radio stations….
According to Fox’s Roger Friedman Clear Channel has sent an edict to its classic rock stations not to play tracks from Bruce Springsteens “Magic.” But itâ€™s OK to play old Springsteen tracks such as “Dancing in the Dark,” “Born to Run” and “Born in the USA.”
Just no new songs by Springsteen, even though itâ€™s likely many radio listeners already own the album and would like to hear it mixed in with the junk offered on radio.
Why? One theory, says a longtime rock insider, “is that the audience knows those songs. Of course, theyâ€™ll never know these songs if no one plays them.”
“Magic,” has sold more than 500,000 copies since its release on Oct. 2 and likely will hit the million mark. Thatâ€™s not a small achievement these days, and one that should be embraced by Clear Channel.
The Bottom Line: I couldn’t agree more with Roger Friedman in that Clear Channel has done more to destroy the music business than downloading over the last 10 years. Although the calender year is 2007, we have to many people living in the DARK AGES. If the Clear Channel Motto is ‘Only Play Tracks That People Know’ then its obvious why radio listenership is declining at a fast pace. Whats more ironic is that these out of touch execs are great at running companies into brick walls.
The Clear Channel CEO Mark Mays said that the radio industry must embrace new methods of reaching listeners and populating new forms of media with its content if it hopes to compete in the widening world of consumer media.
New Methods to reach listeners? and proclaiming to rock station to only play tracks that people know? Mark Ways statements are nothing more than a dog and pony show.