Apple’s Co-Founder questions the iPod shelf life. “It’s kind of like everyone has got one or two or three. You get to a point when they are on display everywhere, they get real cheap and they are not selling as much.”

New Music: Listen to Don’t Wake Up by Los Angeles act I Am Ghost. Manchester Music says, “I Am Ghost present themselves as a dark rock band, but musically this is in fact a collection of modern metal via accessible assaults of melody and hard driven rock.” The band just released a full length ‘Those We Leave Behind’ via Epitaph.

Gloomy News At Music Conference: The future of artists and the business was the focal point at this years UK’s ‘In The City’ music conference. Warner Music, one of the major labels, has cut back on new signings. But Warner boss Lyor Cohen said that was because greatness is evident from the start, and there is no point taking a punt on anything less.

“There was a time when I signed every possible average artist,” he said. “We were quite arrogant thinking we could make good magnificent. Good sucks – I’d rather be terrible or magnificent.”

I can’t fault Cohen for signing average artists since top execs are pressured to meet revenue targets. Greatness is rare and mediocrity is all to common, especially today. We want to hear greatness – email tips@kingsofar.com.

YouTube will integrate links to iTunes and Amazon for DVDs, CDs, and digital downloads allowing users direct access to buy and download music. The YouTube eCommerce Platform will allow partners across all industries including music, film, TV, and publishing to generate additional revenue.