The MTV VMA’s scored a record audience. In fact, it attracted 12 million viewers. As to why MTV scored its biggest ratings to date remains a mystery. In my opinion, the hit show “The Jersey Shore” and Hurricane Irene kept people inside.

The biggest news that follows the MTV VMA’s is Lady Gaga’s copying Annie Lennox’s gender bender performance from 1984.

Regardless, MTV VMA’s has morphed into scripted reality television and it’s paying off.