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Spotify expands their listener base with the newly launched “pawfect” playlists  that aim to keep our pets company. They ask pet owners to identify their animal’s breed and then select on a sliding scale whether they are relaxed or energetic, shy or friendly and apathetic or curious. Spotify found that one in four pet-owners play music for their pets to listen to for company when they are away from home, with 42% of owners saying their pets have a favorite type of music.

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