Spotify has launched a global RADAR hub on the platform which will contain playlists, new releases and exclusive content featuring RADAR artists. Spotify launched the artist program 6 months ago that highlights rising artists around the globe.
The folks at Spotify are touting Radar Artists as a huge success. The artists have collectively generated over 2 billion streams and 112 million listeners across 102 countries. They have cumulatively generated more than 8 million followers since the launch.
Spotify’s Andy Sloan-Vincent says the RADAR hub is designed to further the program’s mission to break local artists on a global scale. “What we’re starting to see — we’ve seen it with K-pop — [is that] fans aren’t necessarily listening to just the music of their home language anymore,” he says. “They’re starting to listen to artists from completely different geographies, speaking different languages.”