MORE Indie Invaders / POSTED BY: KINGSOFAR

ZØYA, the Los Angeles-based, Belarus-born indie pop artist, returns with a striking double single release: Who Do You Think You Are? and Is It Real Now? (reprise). These songs are deeply connected—two sides of the same story—unpacking betrayal, the slow unraveling of trust, and the emotional echo that follows the collapse of a close relationship.

ZØYA is best in class when it comes to pop sensibility. With her dynamic vocal range and anthemic choruses, she crafts songs that cut deeper than typical pop fare—far from throwaway hooks, her work echoes the emotional resonance and ambition of artists like Lady Gaga.

Who Do You Think You Are? comes in sharp and direct, a bold confrontation wrapped in glistening production. Meanwhile, Is It Real Now? (reprise) is a quieter reckoning, a post-storm reflection that lingers. Together, they highlight ZØYA’s ability to thread narrative and emotion through both sonic punch and lyrical vulnerability.

These tracks are tailor-made for playlists like Pop Rising, Sad Pop, indie pop & chill, Fresh Finds, Tear Drop, and New Music Friday. Whether you’re processing your own fallout or just need to sit in the emotion, ZØYA’s got the soundtrack ready.

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