Many choose to stream songs rather than download and purchase, but not the case with Adele. To the surprise of many, Adele’s ‘Hello’ sold 1 million US downloads on its first week. This is a case of an artist connecting with an audience on a emotional level. Adele’s new single ‘Hello’ deals with redemption, a universal theme.

Just when you think Taylor Swift leads the pack, think again. Adele’s “Hello” music video overcame Taylor Swift’s “Bad Blood“ for most-viewed video in 24 Hours. Putting a dent into Swifts million dollar marketing machine is an impressive win for Adele and of course a good headline.

Taylor’s “Bad Blood” peaked at a 20.1 million views in its first 24 hours whereas Adele’s ‘Hello’ garnered 27.7 million views.

“There is some darkness on it just because I like to do dramatic, I’m a bit of a drama queen,” she said. “It’s not as themed as my last record. The reason I labeled it a ‘make-up record,’ it sounds super cliché, but my last record was labeled a ‘break-up record,’ and rightly so, because it was a break-up record.

The Queen of indie is back with her new single & video ‘Hello’. Once again, Adele captivates with visual & song. She disappeared from the public eye which has become a real no-no for pop artists, but then again, Adele is not your ordinary pop star. She is a musical gift to a generation swamped with technology.

I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it…Microsoft Bill Gates