Indie artist Kim Boekbinder is planning a fall tour through Kickstarter, an online pledge system for funding creative projects.

Typically, an artist books a shows then promotes it, hoping people will attend.

In Boekbinder case, she sells the tickets first through Kickstarter and books the venue after people have bought enough tickets to fully fund the project. Also, each pre-sold performance is different, with its own setlist, backdrops, tour poster, t-shirt, costumes.

According to Boekbinder, the strategy worked and she plans to book an entire tour through Kickstarter.

The MTV VMA’s scored a record audience. In fact, it attracted 12 million viewers. As to why MTV scored its biggest ratings to date remains a mystery. In my opinion, the hit show “The Jersey Shore” and Hurricane Irene kept people inside.

The biggest news that follows the MTV VMA’s is Lady Gaga’s copying Annie Lennox’s gender bender performance from 1984.

Regardless, MTV VMA’s has morphed into scripted reality television and it’s paying off.

The MTV VMA’s scored a record audience. In fact, it attracted 12 million viewers. As to why MTV scored its biggest ratings to date remains a mystery. In my opinion, the hit show “The Jersey Shore” and Hurricane Irene kept people inside.

The biggest news that follows the MTV VMA’s is Lady Gaga’s copying Annie Lennox’s gender bender performance from 1984.

Regardless, MTV VMA’s has morphed into scripted reality television and it’s paying off.

The new Red Hot Chili Peppers album, due August 30th was produced by Rick Rubin and “mastered specifically for iTunes to optimize sound quality”. I’m not sure what that means, but here is a link discussing sound quality and loudness wars.