MORE Indie Invaders / POSTED BY: KINGSOFAR

Look out for LUTZIE and the track I Love You. You’ll love if you want something atmospheric and haunting.

LUTZIE aka Lucia Opalka is a 19-year-old singer-songwriter-pianist from Seattle. She was twice spotlighted as part of Starbucks backed Emerging Artist Series “Up Next”. She was selected to perform her originals for VIP theatre-goers to Beautiful: The Carole King Story.

Now based in Scotland LUTZIE says “I Love You is the second of a six-song EP entitled One to Believe which is about the transitional time of my life when I was leaving my childhood, when a lot of things came into focus about the people around me and what I wanted to become. This song in particular, I Love You, comes from the insecure feeling of loving someone and not being sure they feel the same way. When I wrote it I was thinking about how overwhelmed I felt looking into the eyes of someone I loved and the lost feeling I had, wishing I knew what was behind his eyes and how he felt.”

      MORE Indie Invaders / POSTED BY: KINGSOFAR

Look out for Cate Tomlinson and the track Hurt You. The track could find a home on Spotify’s Indie Pop and with a remix maybe on Spotify’s Rock This. The 21-year-old California native is now based in Boston and grew up writing songs and playing the piano in her family’s living room.

The track Muse that came off her 2020 debut EP “Missing” landed Spotify’s Fresh-Finds and garnered 100k streams. She’s attending Northeastern University as a Music Industry major and also found support from music blogs such as Tongue Tied Magazine, Music and Fashion Blog, Keep Walking Music, Popmuzik, and Unheard Gems.

      MORE The Latest / POSTED BY: DeanCramer

The artist management model is outdated as the award ceremonies. The framework that allowed managers to make 15% to 20% off the artists net income no longer exists. Managers typically commissioned from artists tours and nothing else, while a select few commissioned off of lucrative publishing, sponsorships and merchandising deals.

Most managers want to reshape the deals because the dynamics have changed. Managers play a more vital role than any other entity whether a label, distributor, or agent. Labels are completely out of the artist development game, maybe the artist game all together.

Managers should be treated as members of the act and equal members. Managers may not write the song, but could offer a path to get the song heard by a broader audience.

Managers are part of the building process, but only get paid if the project is a success with a narrow revenue stream. That’s not standard business practice among other industries. CEO’s get paid regardless if the company meets its goals and get a bigger check even if the company fails.

Managers need equity in the project, more than a standard commissioned based model.

The only managers who defend the commission based models are the .0001% who have 5 legacy acts and are solely making money from touring. They do little to build a career, rather they just maintain a career that was already built.

It’s a creator economy not an artist economy. The manager is part of the creation process. The 20% management model is outdated and a fixture of a 1960’s music business model.

      MORE Indie Invaders / POSTED BY: KINGSOFAR

Benjamin Carter impresses with the new track Lost Control. You’ll like if you love indie rock and want something upbeat. Influenced by the likes of Bon Iver, Matt Corby, and Daniel Caesar, Benjamin blends the sounds of Neo-Soul and Indie-Pop.  A Cayman Islands native, he found footing in Washington D.C. and Los Angeles as a singer-songwriter. He has performed at the 9:30 Club and collaborated with House Studios and Jake Vicious (Faith Evans, Wiz Khalifa, Ty Dolla $ign, Trey Songz, Mannywellz) as well as Andy Seltzer (Chelsea Cutler, Maggie Rogers). He’s landed on Spotify’s All New Indie and Today’s Indie Rock. Give it a stream.

      MORE Indie Invaders / POSTED BY: KINGSOFAR

James the Seventh drops haunting track Future Memories. You’ll love if you’re a fan of dream pop and indie pop. The 21-year old Pittsburgh based alternative pop artist is influenced by Weyes Blood, Lana del Rey, and MARINA.  She was a professional ballet dancer but gave it up after an injury giving her no choice to pick up the guitar, write songs, sing and produce. She made her music debut with the song “You Don’t Know Me”. After releasing several singles, she was selected by Billboard to be a contestant in the BillboardNXT competition.

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