Now that TikTok has moved into the mainstream expect a major shaking on the music landscape.

Many professionals will leave the business because of the massive change. It was find an act, develop the act, find some good songs, build some hype, and push it to radio. That has vanished.  The blueprint of breaking an artist has completely changed.  You may find yourself asking if there is a blue print at all?

The artists who built a instagram following will have to learn a new skill if they want to succeed in the new music biz framework. Instagram was rather effortless. It was a platform that was used for photo dumping and captions. Emojis replaced engagement.

TikTok forces artists to perform. This will cull the herd, especially for artists who can’t perform or entertain of some sort. TikTok is an amazing introspective tool. It tells you who can act, sing, and dance. It shines the light on Who Can and Who Can’t.

With TikTok, the music biz has become a totally barrier-free market. Anyone who can act, sing, and dance can find themselves riding the algorithmic wave. The idea of mastering performance has increasingly gone by the wayside.

The TikTok platform has deplatformed the artist which makes it harder for the manager to turn to the artist into brand. More streaming users say song matters more to them than the artist who performed it.

TikTok rewards content and not the creator. An artist must constantly push out high quality content. It’s not for the lazy or the blockhead. Instagram rewarded the top tier artists with premier shelf space despite the content they rolled out. Sure, TikTok rewards their app stars, but it’s a fairer game. A better game than Instagram. Everybody must work for fame. Whether you’re a mom, a janitor, or Jennifer Aniston.

Look out for Liv Ritchie and the track Wake Up.  Fans of Zara Larsson and Selena Gomez will love, especially if you like those angelic voices.

“I wrote this song after waking up from a visceral dream where my ex was back in my life. I wrote down the dream in my notes. The last line “It wasn’t a nightmare until I woke up” turned into WAKE UP” shares Liv. Give it a stream on KOAR’s Indie Invaders Playlist.

Summerfest is set for the weekends of September 2-4, 9-11, and 16-18.

Hundreds will perform such as Wilco, ZZ Top, Pixies, Rise Against, Black Pumas, and Diplo.

Headliners include Miley Cyrus, Chance the Rapper, Chris Stapleton, and the Jonas Brothers.  Luke Bryan, Dave Matthews Band, and Zac Brown Band will headline the last day.

Masks will be enforced according to health department. Summerfest execs said proof of vaccination is not a requirement but things could change from May to September.

Check out the mid tempo song Lost Myself by Ashton Rey.  This is the second track that comes off her upcoming EP.  Fans of Kacey Musgraves and Tori Kelly will love.  The 24 year singer and songwriter blends bohemian + country + pop.

Ashton tells Kings, “I want people to feel joy and light when they remember me, I want my music to speak to their soul and help them find healing in knowing that we’ve been there and we can come out stronger”.

The Florida based artist will drop more tracks in the coming months.

Essy  released a video for the track Cry For Me. A good “guilty pleasure” song/video that has Essy dancing around with a snake. If you love 80’s, you’ll like this uptempo pop track. The song is about the craziness of online dating during the pandemic.   Before moving to Nashville, Rachel Braig aka Essy, studied at Berklee College of Music and collaborated with songwriters before writing with electronic duo Ship Wrek.