Vine has become a new platform that music artists can exploit along with YouTube & Facebook.

Here are some key pointers in the article “Can You Build a Business in 6 Seconds?”

“But the appeal of Vine isn’t only in the overall number of people who are using it. In a fashion strikingly similar to YouTube, the service is a home to a new breed of digital stars — artists who are amassing large and highly engaged fan-bases, six seconds at a time.

“Based on numerous industry people we’ve spoken to, a Vine star could make anywhere from $1,000 to $20,000 for a branded Vine video. It’s a pretty wide range, and certainly not a strict one — determined by factors such as number of followers, the level of engagement, and/or if the video is part of a larger campaign.”

“If you look at some of the top names on Vine, you’ll notice that the platform isn’t their only social outlet. The most-followed individual on the platform, Nash Grier, with 9.2 million followers, also has 3.24 million followers on Twitter, and 3.46 million subscribers on YouTube. Jerome Jarre, with his 7 million Vine fans, has 697,000 followers on Twitter and 754,000 subscribers on YouTube.”

Musician Shawn Mendes, who found popularity on Vine by releasing six-second versions of cover songs, recently debuted his first album, which spiked to number one on iTunes in less than 40 minutes after its release.

Brittany Furlan, the leading lady of Vine with 7.1 million fans — who has scored brand deals with the likes of Trident, Reebok, and Universal — has 182,000 supporters on Twitter and 129,000 on YouTube. Her goal is to eventually be a movie star, and thanks in large part to the audience she has cultivated online, she recently booked an appearance in an upcoming Zac Efron movie.

But the fact remains, while Vine can be a great creative outlet for budding digital stars, for many, it remains a gateway to something more — just like every other digital platform.

“I think it’s so important to be living on all these different environments and all these platforms,” adds Jonathan Skogmo, founder and CEO of Jukin Media, which works with Vine stars like Logan Paul and BatDad. “I’d say the same thing about a YouTube personality.”

So, the question again, can you build a business in six seconds? Short answer: Yes, because it’s just the beginning.

Bethany Becker is a 16 year old singer-songwriter and a country pop artist from Austin, Texas. She has already gained considerable amount of attention with her three song EP. She has written with some of the top songwriters and producers and was recently nominated for an HMMA (Hollywood Music in Media) Award. Check out the video for Maybe More which already has garnered 30k views. Becker is an artist to watch.
Contact: bethanybeckermusic@gmail.com

Buzz Track: Let Go

We are addicted to the brand new song Let Go by alt act Coasts. Conceived in 2011 in the crypt of a church, the Bristol-born 5 piece have resolutely resisted the overtures of the major record companies and embarked on a unique and independent path. Non stop touring has built a quickly growing group of fans across the country with Heaven in London already booked for their next London show in November – before they have received any mainstream media support. The band has upcoming performances in Leeds (Brudenell Social Club), Liverpool (East Village Arts Club), London (Heaven w/ Racing Glaciers), Birmingham (The Institute w/ Racing Glaciers), and Glasgow (Broadcast). Definitely an artist to watch.
Contact: carl@tidalhq.com

Buzz Track: King Of Love

The Yells is a NYC rock group founded in 2014 by four delinquent friends, so jaded from what the ‘in’ thing might be, that this gang of four have come up with something undeniably cool; toasting to Queens of The Stone Age, Arctic Monkeys and Portishead on their quick rise through NYC’s toughest rooms. Recorded by Ted Comerford and mixed by Mitch Easter, this gang of four, featuring Johnny on guitars, Matteo on bass, Jamie on the drums and AV on vocals, has a sound that has been compared to that of a large aircraft speeding far too close to the ground. The Yells is an artist to watch.
Contact: ted@lowwattlicensing.com

Wind-up Records has long been known as the house that Creed built. Although they are an independent label, they’ve been home to many chart toppers in the Active Rock and Alternative genres. Over the last few years, Wind-up has been branching out, picking up artists that seem out of place on a roster that once included Drowning Pool and Evanescence. Kings of A&R caught up with Wind-Up A&R director, Shawn Cohen, to find out more about their new eclectic roster that includes bands such as The Griswolds and SPEAK and how they are transitioning into new genres.

Wind-up has been picking up some surprising new bands. Where is all that coming from?

We have been known as the house of active rock for a very long time and we’re trying to be creative and showing the world that we can do mainstream, alternative, pop…we’re not just rock. We want to work with music that we love, no matter the genre.

What’s your favorite artist that you’re working right now?

Hands down, The Griswolds. Not just because I signed them, but they are just from fans to music the most intriguing, fun, exciting people and it shows all around. Their social media, their recorded music, their live shows, they are a very dynamic band.

How’d you find them?

I found The Griswolds in the blog scene. They had posted their first song , Heart of the Lion. It was under the radar when I heard the song and I was really into them. I did some homework and saw they were doing well on Triple J (Australian Radio). I listened to their other songs and I thought it was very creative and refreshing so I reached out to them. CONTINUE READING