MORE Indie Invaders / POSTED BY: KINGSOFAR

sxswxxEvery time a large group of industry get together, there always seems to emerge some hot topic item. Generally, it’s whatever the industry is lagging at or having a problem with. At this year’s SXSW, the topic of marketing was more discussed than any other. It seems the new recruits at the major labels are having some difficulty figuring out what it is that makes their artists great and noteworthy. Those who couldn’t admit they were having a problem with it confessed they use a ‘formula.’ And people wonder why there is cookie-cutter music? Maybe because it’s being marketed in a cookie-cutter fashion! I commend those who could admit they found themselves grasping at straws trying to find the story for a band they don’t particularly care for. My advice to these people was, and is, quite simply ‘Ask someone.’ Doing research is absolutely imperative for any successful marketing campaign. If it’s not a style of music you’re into, talk to people who are into it. Figure out what it is that is so appealing to them. What is it they are relating to, and how can you get others to relate to it as well? It’s not rocket surgery.

Unsigned Bands @ SXSW

This is just a quick look at a few of the unsigned bands who performed at SXSW that really shouldn’t stay unsigned for long.

Unsigned bands at SXSWIndorphine: Something like Syndrome of A Down? It’s like getting punched in the face and then licked. SOAD – Politics + Talent/Performance = Indorphine. Listen to: Spaghetti

Ludo: Absolutely brilliant. Great performance, even better songs, not to mention really charming guys. I know the offers are coming in, but whatever you’re offering isn’t enough.

Furthest From The Star: They rocked that parking lot like they had sold out the Erwin Center. Austin natives, FFTS showed off their tight set spanning a wide range of emotions. Really good stuff. Listen to: Cry For Help

Hotspur: These guys had a crowd just as big outside as it was inside. Infectious hooks and a really strong performance made everyone stop to dance, even the people who are too cool for that kind of thing. I only caught 4 songs, but was left completely exhausted. Listen to: Get Me Out Of Here

Twitter
Facebook
Newsletter
Recent Posts
  • Silent Season Offers New Hope for Rock in New Song ‘Hopeless’
  • SOMOH Drops New Song Problem Child
  • Lily Meola hits a high note with ‘Over The Moon
  • Imogen Clark’s ‘Big One’ Takes You Back to the 80s with Infectious Vibes”
  • Christos Drops Infectious Track ‘need me like i needed u’
  • Blondfire pulls you into a lovesick dream world with her new song ‘Foolish’.
  • Alternative rock band Sick Love drops hard-hitting track “Ricochet.”
  • Estella Dawn Soars to New Heights with Her Latest Single ‘Angel’
  • Courtney Farren Strikes Again with Latest Single ‘I’m Not Alone (I’m Lonely)’ – Anticipated Lead Track from Debut LP!”
  • Magenta Wave Drop New track Rock Track “Tightrope”
  • Indie Trio Cigarettes @ Sunset Drops ‘Shoulder Blades’: A Blend of Alternative and Roots Rock”
  • Dempsey Bolton’s Drops ‘Couple Minutes’: A Fusion of Pop and Hip Hop with Shades of Beck and Moby”
  • What’s the Difference between a singing lesson and vocal coaching session?
  • Landon Conrath’s Latest Release ‘Replay’: A Must-Listen for Indie/Pop Fans
  • TOVE Drops Ambient Track ‘Sucker Punch’ – Perfect for Psychedelic Indie Rock/Folk Fans!
  • Discover august’s Latest Track ‘Greyhound’ – Perfect for Folk Rock and Coffeehouse Playlists
  • Discover Cat Rian’s Latest Single ‘Read The Room’ Blends Country Pop with Indie Vibes
  • Listen to Maijah New Song ‘The Star’ – A Feel-Good Anthem for 2024
  • Ariana Jimenez Strikes a Chord with Soulful Single ‘Miss It All,’
  • Illusions by Haley Mae Suiter: A Blend of Classic and Modern Rock with Pop Country Vibes
  • Eleven Point Two Drops New Song ‘Space’ from the Album ‘Escape Velocity
  • Heatracer drops alternative rocker The Feel
  • Matilde G released a catchy new song 7Oceans
  • Check Out Speelburg’s New Track ‘New Earth’ – Perfect for MGMT Fans
  • Tom Avery Drops Moody and Haunting Sad Pop Track ‘Ophelia’
  • Òlah Bliss Drops Electrifying Track ‘Holy’ Perfect for Spotify’s Femme Fatale and New Noise Playlist
  • Boyce Avenue releases their cover of the timeless classic “Bless The Broken Road”
  • Christos Drops Cinematic Pop Song Stranger
  • San Cisco Releases Catchy Indie Pop Anthem ‘Summer Days’ from Upcoming Album
  • The Collection Drops Folkish Gem ‘Spark of Hope’
  • Follow

    Home

         

    About

         

    Contact

         

    Daily Readership

    Copyright 2024 Kings of A&R     Website Design by PaleBird