Pearl Jam is about to release their 8th record and their first album with J Records (Alicia Keys). This is the same band that released the beast “Ten” in 1991 that sold nearly 10 million copies while shunning endorsement deals and big budgeted music videos. This idea appears to be credible but it didn’t help their career. As they continued to avoid self promotion each record was less successful than its predecessor. Unfortunately, this strategy no longer works in a “Get Rich or Die Trying” society. It appears Pearl Jam is back in action and hired a press person to work the new record. The tag line is “the most immediate” and “relevant” since the 1994’s“Vitalogy”; hence, get ready to see those words over and over again. Regardless of their new record, Pearl Jam is an important band that the teen generation needs to hear.