NBC who told YouTube to take “Saturday Night Live” clips off its site has made friends with the free video site YouTube. NBC cut a deal with YouTube to preview and promote it’s Fall broadcast line-up.
“The distinction between television and video is becoming murkier and murkier,”Â John Miller, chief marketing officer for the NBC Universal Television Group told AP. “Rather than putting our heads in the sand and saying this doesn’t exist, we’re trying to jump in and embrace it.”
As the record labels are currently removing their content on YouTube, NBC is embracing it. Good Move! (Lefsetz)