Faced with a growing trend of a new generation NOT listening to commercial radio and fierce competition from IPODS and Satellite Radio, Clear Channel is testing a commercial free station in TEXAS.
As of today, KZPS in Dallas â€” on the dial at 92.5 FM or online at lonestar925.com â€” will no longer run traditional 30- or 60-second advertisements. Instead, advertisers sponsor an hour of programming, during which a D.J. will promote its product conversationally in what the company calls integration.
The station has four initial sponsors â€” Southwest Airlines, AT&T, Coors Brewing and Guitar Center â€” and will not sell advertising space to other airlines, phone companies, breweries or musical instrument stores.