Hot Topic trying to win back shoppers………

Hot Topic’s dark goth stores, which were once popular with gothic rebellious teen shoppers, are getting a lighter, brighter makeover as the retailer struggles to pull sales out of a deep hole, the company’s chief financial officer said Wednesday.

“People were telling us that the stores were too dark, gothic and intimidating to the average customer,” McGinty said.

“We’re putting more merchandise at the front of the stores. We’ve put flatscreen TVs at the entrance that show our logo. The store walls are no longer black but a lighter color,” he said.

Change is good. Hot Topic needs to capitalize on a NEW trend. Imagine a major cultural shift taking place between the transition of the dark stores to the light stores. As if………