Most Radiohead fans are choosing to download the newest album without paying for it, according to researcher ComScore Inc.
Fewer than four out of 10 fans worldwide who downloaded ‘In Rainbows’ between Oct. 10 and Oct. 29 purchased it, paying $6 on average, ComScore said today in a statement.
In the U.S., 40 percent of Radiohead fans who downloaded ‘In Rainbows’ paid an average $8.05. Outside the US, 36 percent paid for the digital recording at an average price of $4.64. (Bloomberg)
The Bottom Line: Most fans paid $0 for the Radiohead album.