MORE Indie Invaders / POSTED BY: KINGSOFAR

Madden 09 Line Up: Here is a list of tracks that will appear on the popular EA Sports video game ‘Madden 09’.

Music Critics Ignored: A recent survey found that 8 in 10 consumers ignore music critics/ music reviews, instead, consumers seek recommendations from friends, family, online music stores and social networking sites.

“What this research shows is that today’s consumer is more informed than ever and that personalization will be critical for e-tailers looking to stand out,” said Avail Intelligence CEO Dr. Rolf Elmer.

Also, music mags lost trust among their readership. True genuine reviews were replaced with hyped artists. Another issue that caused music reviews to lose relevance are the amount of releases. Simply, music critics couldn’t keep up with the amount of releases and just gave up.

TV and Music: Another study from Park Associates says more people are listening to music on their TV than in the past.

“TVs are ubiquitous and increasingly capable of delivering a range of content, especially with new features like digital music delivery and place-shifting services. This is just the tip of the iceberg for TV applications”, says John Barrett, Director of Research at Parks Associates.

New Media Advertising Shows Signs of Explosive Growth: Online-video advertising will soar 45% to $805 million, making it “the fastest-growing emerging-media platform” according to MAGNA Global Worldwide. Mobile advertising is expected to grow 42.6% ($298 million) while social media is forcasted to grow 37.4% ($1.94 billion).

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