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robertsmith

The Radiohead marketing stunt has been debated and scrutinized for almost 2 years now and there is no end in sight.

Just recently, The Cure’s frontman Robert Smith said this:

“You can’t allow other people to put a price on what you do, otherwise you don’t consider what you do to have any value at all and that’s nonsense”

“If I put a value on my music and no one’s prepared to pay that, then more fool me, but the idea that the value is created by the consumer is an idiot plan, it can’t work.” (Music Radar)

Regardless, Radiohead’s ‘In Rainbows’ achieved significant success despite the controversial marketing plan.

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