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Who else believes artists should stand on their own foundation rather than leeching off of other artists? How many celebrity collaborations do we need to see? I’m not souring on collaborations because I personally love some of them, especially if it’s birthed from true passion and an artistic motive. The pairing of Shawn Mendes and Camila Cabello was fantastic and Sam Smith & Normani was quite good as well.

With Zoom now at the forefront, many of the collaborations are simply arranged  for “audience reach” and “eyeballs”. There is simply no synergy and connection between the artists. I’m not the only one who thinks celebrity pairing is overplayed, many industry insiders have noted that the specialness has been lost from the overabundance of artist collaborations. When the pairing goes wrong, both artists are effected. I won’t mention names, but there are plenty of circumstances when collaborations did not benefit either artist. Let’s get back to art and play smart.

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