The UK indie artist Michael Nelson aka Banners saw his song Someone To You come to life after 3 years. He released the track in 2017 and it did well garnering 60 million Spotify streams with help of Island Records and touring.
The track which was written by Grant Michaels (Sia, SZA) and Sam Hollander (Panic! At the Disco) now clocked over 250 million streams thanks to TikTok and a T-Mobile commercial. The song is shooting up Adult Top 40 Charts..
“I try not to look at my Spotify numbers too much…but every now and then I was just checking it and it was like, ‘This is getting more and more popular every week,'” said Michael. “So I went to the record label…and I was like, ‘Can we find out what’s going on, please?'”
He said “Obviously streams and YouTube and all that stuff is great…but just the idea that you’re making that many people’s days…better…It’s a real privileged position to be in, to be honest with you.”
Michael on TikTok “I’m kind of rubbish at it because everyone else is just more creative than me on that thing. So I feel like if I provided a soundtrack, that I’m kind of happy with that!”