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Instagram teamed up with Merchbar and will add shopping features to over 4,300 artists, labels and creators.

“The past year has been so challenging for the music industry and we hope that together with Merchbar, we can make it easier for artists to use Instagram to connect with their fans and support themselves with our shopping tools,” said Perry Bashkoff, Director, Music Partnerships at Instagram.

“Instagram brings artists and fans together in a totally unique and personal way. We’re thrilled to add another dimension to that connection with the integration of the tactile, physical goods fans treasure so much. This is one of those rare moments that is a win for the entire ecosystem, and we’re excited to enable these functionalities for artists and their supporting companies while providing fans a terrific experience for discovering and buying artist products,” said Edward Aten, CEO of Merchbar.

Speaking about merch. Our readers have been telling us to make KOAR shirts, but we still can’t decide on a color. If we did have merch, the instagram feature wouldn’t be available to us anyway, it’s only for select artists. If the feature was available to us, that would motivate me to choose on a color. Hurry up and serve everybody.

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