Since the major labels have high stakes in Spotify, it shouldn’t come to a surprise that they have a play in the most coveted Spotify Playlists. In fact, the major music labels control 70% of Spotify’s playlists.
Let’s look at Spotify’s ‘Rap Caviar‘, ‘Today’s Top Hits’ and ‘Pop Rising’. The majority of music added on those playlists is housed by UMG, Sony, and Warner.
The popular New Music Friday playlist is made up of 70% of major label artists.
Again, the major record labels control around 70% of the global recorded music market, hence, not shocking they have a major presence on Spotify Playlists.