Now that TikTok is the go to platform, Facebook is playing catch up. Instead of seeing the dreaded political posts, maybe you’ll see a beautiful gal in your newsfeed giving you financial tips or life hacks.
Apparently, Facebook will become more visual like TikTok, and more video heavy.
“What we’re really finding is that people want to connect over content,” said Tom Alison who is the head of the FB app. “And so a lot of where we’re going with Facebook is trying to bring you the best content that’s going to really cater to your interests, but then making it super easy to share that and discuss and connect with other people in your network over that.”
FB also wants a cleaner user experience. When I ask if the Facebook app has gotten bloated over the years with all its tabs and notifications, he gives a nervous laugh. “I’ll say that the Facebook app has a lot going on.”