via Buzzfeed
He didn’t play instruments, so he wrote every song by singing all the parts to tape. It’s mesmerizing.
This astonishing demo of “Beat It” is making its way around Tumblr thanks to the Michael Jackson fan blog Rhythm of the Tide.
“Beat It” Demo – http://www.youtube.com/watch?v=eZeYw1bm53Y
It’s beautiful all on its own, but it’s also extremely valuable in how it gives us insight into how Jackson wrote and arranged so many hit songs on his own even though he was not particularly proficient at playing instruments.
Here’s Rob Hoffmann, a sound engineer who worked with Jackson, describing the singer’s process:
“One morning Michael came in with a new song he had written overnight. We called in a guitar player, and Michael sang every note of every chord to him. ‘Here’s the first chord first note, second note, third note. Here’s the second chord first note, second note, third note,’ etc., etc. We then witnessed him giving the most heartfelt and profound vocal performance, live in the control room through an SM57.
The recording industry is making more money from fan-made mashups, lip-syncs and tributes on YouTube than from official music videos.
“It’s a massive growth area. We’re very excited about the creativity of consumers using our repertoire and creating their own versions of our videos,” said Francis Keeling, the global head of digital business for Universal Music Group.
For example, a video of American comedian Steve Kardynal wearing a bikini and lip-synching Carly Rae Jepsen’s “Call Me Maybe” for unsuspecting viewers on Chatroulette racked up more than 14 million views, which earned ad dollars for the record label behind Jepsen’s hit single.
User-generated content, which includes mashups and fan-made music videos, are actually generating more money for record labels than the official music videos posted by record labels, Keeling said.
“A lot of that is due to consumers putting more and more repertoire and new versions up there, but also it’s YouTube getting better at advertising,” he said. (The Star)
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