Joshua Ryan drops a new track Graveyard – that blends r&b and alt-pop. If  Justin Bieber released the track it would be massive.

The song was written by Ryan, a Detroit native who now resides in Los Angeles. He grew up listening to Motown, 90’s R&B, and singer songwriters. He sang-along to Boys II Men, Whitney Houston, The Commodores, Frank Sinatra, etc. and lived in the attic of a friends house.

Fast forward, he traveled to Russia and played for MTV and the American Embassy, performed on Late Night Television, and played on the Vans Warped Tour. Give the song a stream on KOAR’s Indie Invaders.

Kings favorite Clide drops Can’t Give Back Your Love.  You’ll love if you like sad boy/ chill pop. The Berlin-based indie pop singer-songwriter is a Kings favorite has over 400,000 monthly listeners on Spotify. The most recent track landed on Spotify’s New Music Friday.

Clide tells Kings “I tried to flip the perspective of a heartbreak. Usually it’s told from the point of view of getting hurt. Being the one that has to hurt somebody, because it’s the right thing to do can be very painful too. It isn’t talked about a lot though, so I wanted to write a song about it.

Indie rock outfit Pet Envy drops the new track Swords. Known for their live show chops, the band nabbed best pop band at the Nashville Industry Music Awards. Their music is a staple on Nashville’s Lightning 100 AAA station and also landed on Showtime’s series Shameless. You’ll love if you like dreamy indie pop such has Vampire Weekend, Foster the People, and MGMT.

Their sophomore EP was produced by Josh Reynolds (Little Big Town) and features guests including Jeff Coffin (Dave Matthews, Béla Fleck), Roy Agee ( Prince, Glenn Miller Orchestra), and Dr. Blum (Misterwives).

Give it a stream on KOAR’s Indie Invaders playlist and watch the video here.

London-based Greta Isaac drops the EP ‘Pessimist’  via Made Records along with the track “How To Be A Woman“. The indie pop artist wrote the 6 song EP with Martin Luke Brown, Matt Zara and Mark Elliot.

“How to Be a Woman is like a list of how I found myself navigating the world from a young age. It’s a bit tongue in cheek but really blunt. I’d like for people to see the humour in it even though it’s a pretty heavy topic” shares Greta.

Radio 1 has been big supporter and she’s landed on Spotify’s Femme Fatale and New Pop UK playlist. Give it a stream on KOAR’s Indie Invaders Playlist.

Now that TikTok has moved into the mainstream expect a major shaking on the music landscape.

Many professionals will leave the business because of the massive change.
It was find an act, develop the act, find some good songs, build some hype, and push it to radio. That has vanished. The blueprint of breaking an artist has completely changed. You may find yourself asking if there is a blue print at all?

Artist will need to learn a new skill.
You built an instagram following but it’s back to square one. You need to figure out TikTok if you want to succeed in the new music biz framework. Instagram was rather effortless. It was a platform that was used for photo dumping and captions. Emojis replaced engagement.

TikTok forces artists to perform.
This will cull the herd, especially for artists who can’t perform or entertain. TikTok is an amazing introspective tool. It tells you who can act, sing, and dance. It shines the light on Who Can and Who Can’t.

With TikTok, the music biz has become a totally barrier-free market.
Anyone who can act, sing, and dance can find themselves riding the algorithmic wave. The idea of mastering performance has increasingly gone by the wayside.

The TikTok platform has deplatformed the artist.
It’s not about the artist. It’s about the content and the song. This makes it harder for the manager to turn to the artist into brand. More streaming users say song matters more to them than the artist who performed it.

TikTok rewards content and not the creator.
An artist must constantly push out high quality content. It’s not for the lazy or the blockhead. Instagram rewarded the top tier artists with premier shelf space despite the content they rolled out. Sure, TikTok rewards their app stars, but it’s a fairer game. A better game than Instagram. Everybody must work for fame. Whether you’re a mom, a janitor, or Jennifer Aniston.