The American Music Awards marked an all-time ratings low for the award show, tumbling down 22% from last year’s show.

Ironically, The Hollywood Reporter recently interviewed Scooter Braun, manager of Justin Bieber, and asked the question “What do you think is the biggest problem plaguing the music business right now?

Scooter replies, “A lack of understanding that we’re no longer a music business”.

I couldn’t agree more with Scooter, we are no longer a music business, but a business plagued by manufactured prototypes such as Justin Bieber. This is a compelling cause why a large demographic has lost interest in the American Music Awards. Sure other causes exist, but let’s deal with one at a time.

Also, Sunday was a great night of TV for viewers but it was NFL football, not the American Music Awards. Besides total viewers, the network also won the night among adults 18-49 (6.6 rating/16 share), as well as in the adults 25-54 and male demos, according to preliminary.

Please tell me this, do you know a 20 year old purchasing a Justin Bieber ticket? Yet, the American Music Awards built there foundation on a 16 year old boy from Canada with a fake accent.

13 year old Matt Johnson is in the running for “Radio Disney’s Next Big Thing”.

Matt has shared the stage with the Jonas Brothers and Jordin Pruitt, and has performed in shows with Dallas Cowboys Cheerleaders and contestants from So You Think You Can Dance and American Idol.

Radio Disney puts the spotlight on young recording artists and provides them with national broadcast and online exposure. Over the course of 10 weeks, Radio Disney and Disney Channel audiences will be invited to look, listen and vote for their favorite artist at RadioDisney.com.

Contact: freddy@thebrainmgmt.com

Unsigned Jason Poe has become a Kings favorite after listening to You and Me,
Looking For You and With You.

Taking cues from musical greats like Paul McCartney and Brian Wilson, Jason has positioned himself somewhere in the musical spectrum between Aqualung and The Fray.

Producer CJ Eiriksson (U2, Matchbox Twenty, Jack’s Mannequin) released his latest EP.

Contact: shane@rm64.com

Besides The Monkeys and The Beatles, Susan Boyle is the first woman to top both the US and UK music charts at the same time with her latest Christmas CD. Whitney Houston never accomplished this either.

Of course adults are buying the CD’s because younger people tend to download and focus on singles.

The music industry and radio has ignored the adult demographic, thus, paid a heavy price – not Boyle though, she demands a big price.

Her first album sold 10+ million records worldwide. The solution? Every music executive should be searching for another Boyle. Sure, she received her press and exposure via Britain’s Got Talent, but the music biz can no longer hinge on reality TV shows.

Check out the track Right Now by UK pop/rock act Not Advised.

The track was released via UK indie label Lab Records.

You can watch the video here and view the band’s myspace for upcoming tour dates.

Contact: davidsteele@hitonemusic.com