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MTV Video Music Awards has many people wondering whether the longtime popular cable network has completely lost its appeal.

The ratings for the VMAs over the past few years have steadily declined. Even though MTV Video Music Awards scored a 6.4 Rating Up 23% From 2006 it won’t change what really lies ahead. So you recruit a glorified highly talked about TRAIN WRECK to capture the EYES for a second – now what? This is nothing more than a crack head feeling a RUSH for that one second before he hits rock bottom.

Exploiting Britney Spears for ratings is not a long term strategic plan – thats not even a band aid. Thats called a desperate act – the last breath before you die – if you listen close enough you may even hear the DEATH RATTLE. Not only that, its a shameful inhumane tactic. MTV must have a struck a deal with the DEVIL but the DEVIL doesn’t have partners, only VICTIMS…..

Hearing insane statements from a rapper who is having a meltdown and who claims that MTV does not support black people is no longer shocking. We watch it once, laugh, forget about it and go about our day.

MTV programming isn’t what it used to be, pop culture experts told ABCNews.com, but then again, neither is the entertainment industry.

Viewers have many more options for entertainment, and no longer rely solely on MTV, making the audience even harder to impress and the seats even harder to fill with celebrities who are spread thin across various outlets.

“[MTV's] biggest problem is that, in 1981, they were the only game in town, there was nothing like them,” said Bob Thompson, pop culture guru and professor at Syracuse University.

“But that bird has flown. In the 80s, if you were a kid, MTV was where you went,” said Thompson. “Now, kids have Comedy Central, Adult Swim on the Cartoon Network — there are so many other places providing entertainment.

“I don’t think MTV is ever going to reach the cultural heights where it was in the 1980s,” said Thompson. What makes these cable networks work is a few good hits. Nothing is the same as getting a big hit that everyone is talking about.”

Overall, some critics said this year’s show was also less glamorous than years past, set at the Palms Hotel in Las Vegas, rather than more upscale locales like New York’s Radio City Music Hall.

“In the 80s and 90s, the VMAs were really elaborate, and the amount of money spent was truly extravagant,” said Phil Gallo, associate editor of Variety

The Bottom Line: The overall consensus from bloggers and media outlets was that MTV lost its appeal and was tame and lame. The shock value has replaced artistry. The problem is that there is no more value in shock.

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The major labels are getting ready to launch the “ringle,” which combines the mostly defunct single format with ringtones. Each ringle is expected to contain three songs — one hit and maybe one remix and an older track — and one ringtone, on a CD with a slip-sleeve cover. Since consumers in the digital age can download any tracks they want individually, why not let them buy singles in the store as well? It also enables stores to get involved in the ringtone phenomenon.

The majors are gambling that the ringle can instill in consumers the mind-set to connect to the Internet via the CD. Big retailers like Wal-Mart, Target, Best Buy and Amazon. (Billboard)

You can now stream HIM’s new record Venus Doom on AOL Music. After we streamed the whole record, the standout track is ‘Dead Lover’s Lane‘.  Let KOAR be you’re filter, we will save you money and time…

ESPN has teamed up with numerous record labels to preview new music during its Monday Night Football and Monday Night Countdown broadcasts. Last year, Monday Night Football on ESPN averaged more than 12 million viewers per game and became cable’s most viewed series in TV history according to ESPN reps. (Billboard)

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The iPhone became Apple’s most HYPED product ever, so much that the company’s fate became intertwined with the iPhone.

Apple CEO Steve Jobs is now preparing for the BIG DAY, an important press day. He probably began the day by grabbing his iPod and hitting the treadmill. A nice run in the morning always makes you feel that you can conquer anything. Steve then puts on his blue jeans and black turtle neck and practices his speech like a politician getting ready to WOW the San Francisco crowd of media and employees about Apples NEWEST latest and greatest gadgets.

Steve Jobs began his presentation last week by revealing that APPLE would soon sell iPhone ringtones for 99 cents. This was the appetizer for a main course of iPods. He then introduced 2 new iPods with a new SLICK look – iPod nano and an iPod classic that can store 40,000 songs.

It all went wrong. The story got jumbled. There was probably sweat dripping from his forehead at this point.  There was probably a inner voice in Jobs head proclaiming “Don’t say it Steve, Don’t say it”……

Before Apple left the stage Steve Jobs dropped a nuclear bomb – Apple cut the price of the iPhone from $599 to $399. It became the story of the day rather than the new iPods. Critics saw this major price cut as an act of desperation and the one’s who payed top dollar would have felt like suckers.

After thousands of complaints Steve Jobs offered an apology and rewarded customers with a $100 credit.

The day Steve Jobs stepped onto the stage to HYPE the world on the New iPods backfired. The world turned the HYPE back on Jobs making the iphone price cut, angry emails and apologies the HEADLINE of the WEEK.

Next time Steve….Next time……..

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The VMA’s looked like a beauty pageant that consisted of 9 year old dysfunctional kids. Is this what MTV wanted? to recruit an out-of-shape, out-of-touch Britney Spears so the public would laugh at her? For goodness sakes, these kids can’t even lip-synch! Does MTV get off embracing human failure?

If you didn’t watch the VMA’s then you were spared because it consisted of boring C-rated comedians and dancers humping each other like rabid animals with pot bellys. It felt like I was watching Animal Kingdom. No wonder why people lost faith in music – who wouldn’t? The entire show played like a drowsy dress-rehearsal.

She’s embarrassed…

Kanye West says he’ll never return to MTV…

“That’s two years in a row, man … give a black man a chance. I’m trying hard man, I have the … number one record, man.” – Kanye West to the Associated Press on losing at the VMAs again.

We wont even give this any more press..

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Apple wants to slash the price of TV downloads such as NBC’s ‘Heroes.’

Apple is mulling a plan to cut the price of TV show downloads in half — an idea that’s fuming Hollywood.

According to three people familiar with the proposal, Apple has told networks and studios that it would like to slash the cost of most TV episodes sold via iTunes from the current $1.99 to just 99¢ — the same as what Apple charges for most music singles.

The half-price plan may have contributed to NBC’s decision last week not to renew its current deal with Apple (though if NBC had simply let its contract automatically renew, the current price of $1.99 would’ve stayed in place).

Apples uses the same sales pitch every time that they will end up making more money from digital downloads under the new proposal. Company believes the volume of sales for TV shows will rise dramatically, offsetting the impact of the price cut.

They admit that it doesn’t make sense to charge the same amount for an episode of “The Brady Bunch” as for “Lost.”

This is what KOAR proclaims — it doesn’t make sense that iTunes charges the same amount for a successful downloaded Pink track as for a Cher song released in the 1980′s. Its a warped mentality with no business sense. Its killing artists’ profits and it scorns achievement. Any artist should be fuming…
But of course Apple has proved to be resistant to multiple price points for video downloads, preferring to keep things as simple as possible.

Oh Yeah, really simple!

It seems possible Apple and the nets will come to a settlement in which shows are sold via tiered pricing, perhaps 99¢ for library titles, $1.99 for current hits and $2.99 for megahits or shows on premium cablers such as HBO or Showtime.

While big networks and studios seem to be scoffing at Apple’s proposal, some nets could welcome the idea NBC like major music labels wants more pricing flexibility rather eglatarian price structure of 99 Cents.

Bottom Line: Since the CEO of Apple Steve Jobs embraces the egalitarian price system where “all units are priced equal’ — he should stand up to his principle and have an egalitarian pay structure within Apple. Steve Jobs would make the same salary as his executive assistant all the way to the janitor. That is basic logic. Do we have a double standard here? We sure do ladies and gentlemen.

Apples argument is that if all things are priced equal then the volume will rise off setting the impact of the price cut.

We will use the same argument. If Steve Jobs embraces the egalitarian pay structure within Apple — then the employees all the way to the janitor will be more motivated to work, thus increasing Apples total bottom line off setting Steve Jobs price cut. That means Jobs could be making more money. Do you buy it?

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MTV shows the worst side of what America has to offer…

Britney Spears will open this Sunday’s MTV Video Music Awards in Vegas with a performance of “Gimme More,” her first off her new upcoming record. Will New Kids on the Block or Debbie Gibson make their debut in 2008? This just proves KOARs point that creativity is as dry as DEATH VALLEY.

Also, MTV will give Tila Tequila her own show where she gets to date guys and girls. Critics of the show perceive this as shameful and abnormal…

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After receiving emails and calls from thousands of angry customers Apple’s Steve Jobs apologized and offered $100 credits to customers who shelled out $599 for the most advanced model of the iPhone.
iPhone sales have been sluggish sending Apple’s shares down a total of more than 6 percent over the past two days, a drop that has wiped out about $8 billion in shareholder wealth.

Check out the new Coheed and Cambria single The Running Free. We love the intro. Coheed has always been the cream of the crop of the alternative scene by captivating their audience through their live show and creating dynamic songs that are worth more than one listen…

Walt Disney protects family image by pressuring promoter Live Nation into canceling Machine Head’s performance tomorrow night at the House of Blues venue in Anaheim (on their Disneyland property) — Citing violent imagery, undesirable fans and inflammatory lyrics as the reason.

Copeland and Columbia Records have parted ways…

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Silicon Valley’s annual coming-out season for tech start-ups is about to turn into a stampede.

The race to find the Valley’s hottest new idea has become a new trend among investors. This new race was triggered by the high prices paid for recent internet start-ups such as YouTube — as well as the increasing fierce competition among newcomers to get noticed.

The large number of companies formed around hot trends such as web search, social networking and online video has added spice to the importance of the autumn events, according to entrepreneurs and venture capitalists.

“At this stage of the frothiness, it’s extremely difficult to get attention,” says Munjal Shah, founder of Like.com, an image search engine.

“The capital cost of starting a business today is very low,” says Chris Shipley, producer of Demo, one of the first tech events. “We’re seeing a lot of ideas make it from the spare bedroom to a showcase or the marketplace very quickly.”

Other events that hope to unveil hot companies and products in the coming weeks include the Web 2.0 conference.

The scramble for attention is another symptom of Silicon Valley’s latest start-up boom. The amount of venture capital being invested in the US is at its highest level since 2001 and it has led to a rash of “me-too” companies.

The flood of copycat companies is a sign of the over-heated phase of the investment cycle, according to observers.

Bottom Line: Music labels need to create this positive vibe. They need to have this mentality even though the NEXT BIG THING may not exist yet. Music labels need to arm themselves with a team of hungry warriors searching for those artists’ who are a cut above the rest. Hire producers and songwriters to develop the artist. Work with artists who want to be guided and yearn for success.  Music labels cannot abandon their CORE and act like a silicone valley start-up — it will fail miserably. Hire a strong department that focuses on technology and new business opportunities and a music department specializing in building great content.  This department would replace the traditional kiddie ‘pretend to know music’ A&R department and would consist of a real think tank including up and coming producers, songwriters, and real music critics with a developed ear with a keen sense of marketing — This would increase the batting average.  A music label cannot just sit and wait for an artist to break themselves  — you will wait yourself out of business….

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Apple and Starbucks have formed an exclusive partnership that lets customers wirelessly browse, search for, preview, buy and download music from the iTunes Wi-Fi Music Store at Starbucks onto their iPod.

When a customer enters Starbucks, their device will automatically recognize the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network with no connection fee or hotspot login.

Customers will be able to browse, search and freely preview millions of songs, including a new “Now Playing” service which displays the name of the song playing in the Starbucks store at that moment, then easily buy and download songs or albums directly to their device.

Starbucks customers are going to get online and download songs while drinking coffee? Novelty…

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