YouTube has created a new resource site for songwriters and producers, called “The Home for Songwriters on YouTube”. The platform will provide news, educational resources, and insights.
YouTube Music Tweeted:
“Looking for tips on how to level up your YouTube presence?? check out the newly revamped artists.youtube site and the ~brand new~ resources for songwriters & producers available on songwriters.youtube“
Justin Bieber launched his career from YouTube and now he has given the video platform a 10-episode series that arrives on January 27th. The series will look at his comeback album and will feature his friends and collaborators. The YouTube Originals series will offer a behind-the-scenes look at Bieber’s life during the last four years, including never-before-seen footage of his marriage to model Hailey Baldwin. “As humans we go through so many ups and downs. So many good seasons, bad seasons. Sometimes we wanna give up,” Bieber reveals in the new trailer.
The Billboard Album Charts will finally take in account YouTube Plays. Starting January 3, 2020, Billboard will starting factoring in YouTube streams along with music video plays from Apple Music, TIDAL, and VEVO. Even with the popularity of DSP’s like Spotify and Apple, Youtube is still widely popular as on online streaming service capturing 55 percent of online music streamers.
Boston native Jenna Lotti releases the mid-tempo electro track Nervous. As way to cope with anxiety, Jenna began writing songs. Like any aspiring artist, the LA based singer turned to open mics, picked up the guitar, and recorded YouTube videos in her bathroom. Jenna’s mix of vulnerability and talent stands out from the crowded electronic arena. Jenna says, “It’s a song about the dark force of anxiety which has dominated my life since I was 10 years old. I’ve always used writing as an outlet because exposing my inner demons is cathartic for me and I hope for someone else who might listen and be suffering from the same thing.” Additionally, she was nominated for “Pop Act of the Year” by the Boston Music Awards in 2017 and was nominated for “Female Performer of the Year” by The New England Music Awards. She’s also opened for Hunter Hayes, and Dan+Shay. Give it a stream!
escarlina@purplebite.com, booking@jennalotti.com
Kings favorite Em Rossi releases a new single “No Longer The Same” with the Smule app that has 60 million users world wide. The single was also featured on Bay Area ABC7 news. The 20 year old singer-songwriter based in Los Angeles has been rolling out beautifully sad songs that has garnered millions of YouTube streams. Much of her inspiration comes from losing a parent at an early age. Em notes, “Everyone deals with death in different ways. I’ve watched family, friends, and myself go through it and it’s safe to say I’ve seen it all. It’s definitely a harsh reality check. It’s honestly indescribable. Only those who have gone through the same thing could even begin to understand the shock and sadness”. It’s rare when an artist truly expresses their emotions through music. Demi Lovato did it with ‘Sober’ and Em does it with her latest track No Longer The Same. Like any true artist, Em isn’t looking for fame. “Music became my core and no matter what happens or where it takes me, I am proud to say that I nor my family chose to close the doors and hide from the world” says Em. Give it a stream.
evan@experiencerecords.com
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