Billie Eilish is just 17 years old. She has a billion plays with hardly any radio support. In fact, she doesn’t write radio hits, but she’s received tons of attention, especially from the media. You can chalk it up to good marketing but I really think Billie has the knack of captivating an audience through photos and videos. She’s a new kind of star.

She insists on near-complete control. “I could easily just be like, you know what, you’re going to pick out my clothes, someone else will come up with my video treatments, someone else will direct them and I won’t have anything to do with them,” Eilish said. “Someone else write my music, someone else produce it, and I won’t say anything about it. Someone else run my Instagram.”

“Everything could be easier if I wanted it to,” she continued. “But I’m not that kind of person and I’m not that kind of artist. And I’d rather die than be that kind of artist.”

Also, rather than working with typical go-to pop producers, most of her songs are written with her 21 year old brother. She’s kept everything in-house. With all that, she’s looking to score the second biggest debut of the year.

Ariana Grande revealed she’ll drop a new song with singer and songwriter Victoria Monét.

man, let’s drop it tomorrow night @VictoriaMonet ? seven rings is ab to be number one for eight weeks and the album might go back to no. 1 too…. we need to celebrate tbh ! life too short and too sweet rn. ??‍♂️ hmmmmmmm.

— Ariana Grande (@ArianaGrande) March 28, 2019

This means, no pre-release strategy, teasers, and radio station visits. To make sure the public is aware, artists typically promote their music releases from weeks to even months before the actual release.

In fact, Grande revealed that promo runs were taken a toll on her health and that impulsive releases were easier.

“Jus [sic] saying, thanks for being supportive of my random, impulsive and excessive music releases. The first few years of this were really hard on my mental health and energy.” “I was so tired from promo trips and was always losing my voice and never knew what city I was in when I woke up,” she added. “It was so much. It was worth it and I am grateful for everything I learned and accomplished when I did things that way, of course.”

She earlier said:

“We have to do the teaser before the single, then do the single, and wait to do the preorder, and radio has to impact before the video, and we have to do the discount on this day, and all this (expletive). It’s just like, ‘Bruh, I just want to (expletive) talk to my fans and sing and write music and drop it the way these boys do. Why do they get to make records like that and I don’t?’ So I do and I did and I am, and I will continue to.”

Of course, once you have an audience like Ariana, you can drop singles. With a new artist, although tiring, promotional runs are a necessity.

Topgolf which is expanding into music entertainment teamed up with Matador Content and music publisher BMG for the second season of Who Will Rock You?, a weekly elimination-style show that will feature unsigned artists and celebrity judges.

The show will premiere March 28th on Topgolf’s digital channel (available on streaming platforms like Amazon Fire and Roku) and will feature 12 unsigned bands. The winner will partake on a Top Golf concert tour that ventures across the country and sign a development deal with BMG.

Lil Nas X inked a deal with Columbia. The Atlanta rapper released a track in December 34 Ghosts IV which sparked over 20 million Spotify streams. His latest “country trap” single Old Town Road has clocked over 10 million YouTube views since its release. The single led to a seven figure bitting war among the music labels. Ironically, he posted on Instagram last year that he dropped out of college last year to pursue music full time – “Everybody thought I was crazy,” “I knew what I was doing. Thank you everyone, this just the mf beginning!”

According to a new report by industry news outlet Music Business Worldwide, the three major music labels made $6.93 billion combined from streaming in 2018. Universal Music Group, Sony, and Warner are clocking $19 Million a day from streaming along, which translates to $800,000 per hour just from music streaming services.

Universal’s biggest selling artists in the year included Drake, Post Malone, Ariana Grande The Beatles and XXXTentacion.

Music labels take approximately 80 percent of those earnings as part of traditional record deals. In other cases, mega artists tend to negotiate a more favorable royalty split – typically around 50/50.