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Scooter Braun signed Korean Web Star Psy. The question remains if Braun can turn him into the next popular artist.

“Braun has become the music industry’s biggest and most successful proponent of social media. He became Justin Bieber’s manager after finding him on YouTube, and recently helped make Carly Rae Jepsen a household name through viral videos of her hit “Call Me Maybe.”Mr. Braun has become the music industry’s biggest and most successful proponent of social media. He became Justin Bieber’s manager after finding him on YouTube, and recently helped make Carly Rae Jepsen a household name through viral videos of her hit “Call Me Maybe.”

On Monday, Mr. Braun, 31, announced — on YouTube, appropriately enough — that he had made a deal with Psy, a South Korean rapper whose comic video “Gangnam Style” has become an online sensation this summer. Sitting with Psy, and apparently sealing the deal with a bottle of stiff Korean liquor, Mr. Braun said they had “come to an agreement to make some history together.” (NY Times)

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“Hip-hop mogul Chris Lighty died Thursday morning after he shot himself during an argument with his ex-wife inside his Bronx apartment, sources told the Daily News. Lighty, 44 — a longtime manager of 50 Cent, Diddy, Ja Rule and Mariah Carey — put a gun to his head and fired after a spat with his former wife, Veronica, inside the South Riverdale apartment about 11:30 a.m., police sources said. Law enforcement sources said Lighty — who divorced his wife last year — may have been dealing with financial struggles, including owing about $5 million to the IRS. Lighty, founder of Violator Management, merged with another talent company to form Primary Violator around the time his divorce.” (NYDAILYNEWS)

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Love them or hate them – here are the most popular songs..

1. We Are Never Ever Getting Back Together, Taylor Swift
2. Whistle, Flo Rida
3. Home, Phillip Phillips
4. Some Nights, fun.
5. Call Me Maybe, Carly Rae Jepsen
6. One More Night, Maroon 5
7. As Long As You Love Me, Justin Bieber
8. Good Time, Owl City
9. Want U Back, Cher Lloyd
10. Wide Awake, Katy Perry

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Twitter has become a popular social networking tool among artists and celebrities. The more twitter followers you have apparently increases your worth especially among advertisers looking to push a product. Lady Gaga and Justin Bieber each have close 30 million twitter followers, but how many of them are real?

Almost 70% of Lady Gaga’s twitter followers are fake according to Status People who devised a software tool that divides followers into three categories – the fake, the inactive and the good.

“Katy Perry, Rihanna and Britney Spears each have follower counts in the region of 20million. But Status People’s software suggest that a large proportion of those followers may be imaginary tweeters. Company executive Rob Waller told the Observer: ‘A fake account is set up to follow people or send out spam. They normally have no followers, but follow large numbers of people. ‘An inactive account is one in which there has been no activity for a while. They could be real people, but we would describe them as consumers of information rather than sharers of information.” (Mail Online)

“The tool is intended to expose the true scale of the problem, and it matters because the number of followers a person has can be translated into financial worth by advertisers and marketing companies.”

 

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Both Green Day and No Doubt will release their anticipated albums and are expected to sell 125-150k in the first week. Each band has sold millions of records through out their career, but they are facing new challenges with an aging fan base, music piracy, and of course changing trends. Although, Green Day and No Doubt updated their sound, still the first singles are sluggish sales wise receiving mixed results from long time fans. It wouldn’t surprise me if each band struggles to sell 500,000 units. One Direction is the only artist this year to surpass one million in sales.

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