YouTube will launch first ever awards show. YouTube credits itself for breaking artists, not MTV or any other outlet. Hence, they will hand out awards to nominees who over the past year who garnered the biggest YouTube views.
YouTube will feature live performances by Lady Gaga, Eminem, Arcade Fire and other artists for the first-ever YouTube Music Awards show which will air November 3rd.
“The whole night should feel like a YouTube video itself,” Spike Jonze said in a statement. “We’re getting together a group of amazing artists and filmmakers to do this live — tune in to see what happens live.”
This could disrupt the Grammys and the MTV Video Music Awards as the Google-owned company will hand out seven awards to nominees who over the past year garnered the biggest YouTube views.
“Our point is to celebrate YouTube’s role in the music ecosystem,” says Danielle Tiedt, the San Bruno, Calif.-based company’s vice president of marketing. “If you think about how most of us encounter music, it’s usually on YouTube, whether it’s stars like Miley Cyrus and her VMA performance or her new Wrecking Ball video, or musicians like Lindsey (Stirling), who broke thanks to our site.”
Lorde (Royals) – 38,979
Katy Perry (ROAR) – 28,269
Miley Cyrus (Wrecking Ball) – 27,106
Avicii (Wake Me Up) – 21,274
Drake (Hold On, We’re Going Home)– 17,092
Eminem (Berzerk) – 14,573
Katy Perry (Dark Horse) – 13,399
Mike Will Made-It (23) – 12,189
Jay Z (Holy Grail) – 11,446
AWOLNATION (Sail) – 7,237
Capital Cities (Safe & Sound) – 7,237
Passenger (Let Her Go) – 6,861
Imagine Dragons (Radioactive) – 6,333
Paramore (Still Into You) – 5,263
For instance, Katy Perry’s single ROAR had 28,269 paid downloads on iTunes within the last 24 hours. Lorde’s single Royals had 38,979 paid downloads.
The top 8 Emerging Artists
1) Jillian O – Lighter
2) Figs Vision – Goodbye
3) Step Rockets – Kisser
4) Johnathan Celestin – 12 Steps
5) Jared & The Mill – Breathe Me In
6) Kaylee Rutland – Into The Circle
7) MammaBear – Green Light
8) Treeside – Already Free
By all definitions, Jack White collaborates a lot. At least more than the average musician. That’s why when I said collaborations, his name popped up into my mind. Most of his projects are collaborations, and whether they are your cup of tea or not, you have to admit that there are sparks and indisputable quality throughout all of them.
After all, I’m talking about a joint intellectual effort that takes people out of their cocoon and allows inspiration to shoot up. Sharing the stage or the studio can be a recipe for greatness, can resurrect a career, advance it, or even start one, but it can also be a recipe for disaster. Not everything is game-changing. Probably because chemistry is key. But before talking about chemistry, you need to show your face to the world, schmooze around, make yourself available.
Worry not, I’m not here to state the obvious, just to point fingers. You make and play music, but waiting by the phone with all your works nicely wrapped is not enough. You need to do more. Be ready to create, but also to shake hands, to download, to upload, to smile nicely and impress deeply.And I’m not talking now to the overactive “beast”, spreading its musical kingdom through real and virtual territories. I’m talking to the other just as talented… extreme, innocent and lost, not knowing how to start and where to go.
It’s been Miley Cyrus overload for the last two days. Business savvy execs claim press is better than no press. That means if one generates enough chatter it will correlate to more units sold. This old age philosophy is short-sighted as negative press will eventually trickle down and will effect the brand. You see this case scenario with big companies and artists are not an exception to the rule. Some have compared Miley’s MTV VMA performance to that of Madonna or Britney Spears back in the hey day. Sure, Madonna and Britney Spears “pushed the envelope” with music and performance. But is Miley Cyrus pushing the limits like her predecessors creating influence and innovation? To most, it seemed like a cheap after high school party. To others it was derivative stunt that revealed an artistically bankrupt music culture.
“Disgusting!” “Raunchy!” “Desperate!” So went the scathing reviews that poured in after once wholesome Disney star Miley Cyrus’ recent bizarre performance at the MTV Video Music Awards said Camille Paglia.
“the real scandal was how atrocious Cyrus’ performance was in artistic terms. She was clumsy, flat-footed and cringingly unsexy, an effect heightened by her manic grin she continued to say.
Newsletter