Older music makes up 70% of streams. That means new artists need to up the standard. Lift the bar.
I don’t want to poo poo new artists. I can rattle off a slew of new artists that I enjoy. I’m just looking at the incredible low number that “brand new artists” make up 15% of the overall streams.
If the goal is to go Tiktok viral with a two minute banger, and get a $5 million advance from a label, then bravo!
Just note that a legitimate touring artist can generate $5 million in 5 shows.
With only a few exceptions, the Spotify top 50 is bland and boring. And most people who love music, want new music. I don’t want the the best songs of the decade on repeat. Don’t tell me I’m not looking hard enough, I look all day.
The Kid LAROI is great. He came out like a star and is now set for life. The End Of The World Tour sold 35,000 tickets in just 24 hours. But the rest? Meh. Social platforms gave the rise to self worship, but TikTok is social media on steroids that brainwashed musicians who now want overnight fame with a 15 second clip.
Make me believe again. Raise the stakes.
I’m really like the track TKM by Neoma. You’ll like if you love an upbeat haunting dance track.
Neoma has knack for Lunar Pop tracks. She hit the top of the Ecuadorian charts with her single Real. In 2018, Neoma aka Carla Huiracocha relocated from Ecuador to Denver, Colorado, along with producer/bassist Danny Pauta of The Mañanas and Vondye, to focus on her music career.
She released her debut album, Real in November 2019. Neoma embarked on her first U.S. tour with a stop at SXSW but was shortly kill off by covid. Give it a stream on KOAR’s Indie Invaders Playlist.
Look out for Ryan Egan and the dreamy dance track Weeknights. You’ll like if you’re in the mood to chill and slow dance in a hall with a glittered disco ball.
The track which was co-produced by Kevin Basko (Foxygen, Rubber Band Gun), landed on Spotify’s New Music Friday France. His debut EP picked up Noisey, Neon Gold, DIY, and Clash features.
“I wrote Weeknights just before leaving NYC for Paris in 2019. It’s a song about summer nights in the city, nervous hook ups and living with your heart on your sleeve. The song’s sonic character, to my ears, has an element of “French Touch” à la artists such as Air or Sébastien Tellier, as well as indie staples like Mac Demarco, Benny Sings, & Rhye” says Ryan.
The hottest new artist in the industry, The Kid LAROI has sold out his North American Tour very quickly.
The End Of The World Tour sold 35,000 tickets in just 24 hours.
“I am beyond excited to share this experience with you all,” The Kid Laroi said. “It’s always been a dream of mine to headline a global tour. I cannot wait to see my fans all around the world and give them something that they won’t ever forget. It’s been a long time coming.”
The tour launches January 29, 2022 in Phoenix, Arizona. The tour will stop in major markets like Los Angeles, Houston, Detroit, New York, Philadelphia, and Miami. It will end in Atlanta.
The Kid gets a 2 week break for the start of the international leg of the tour which starts on March 28, 2022 in Copenhagen, and ends June 11th in Auckland, Australia.
Look out for KYLO and the track Follow. You’ll like if you love dream pop. The track could dwell somewhere on Spotify’s Indie Pop Playlist.
“Follow is written about feeling like you’re losing someone you have been with for a while, or watching a person change and not being able to get them back; this song catches all the feels” shares KYLO.
KYLO hails from Toronto. She dropped her debut EP Phases and the second EP EXIT grabbing attention from Noisey, CBC, and KALTBLUT. She’s performed venues across the city including the Mod Club, and the Baby G. Stream the track on KOAR’s Indie Invaders Playlist.
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