While Hollywood is still reeling in shock over the Oscars historic ratings crash, it’s time to acknowledge that it’s the end of the era. If video killed the radio star, then social media killed the movie star, while TV and streaming killed the movie theatre.

And the award ceremonies? Forget about it.

Brooks Barnes, a Hollywood reporter for The New York Times, said: “The Oscars forgot about its primary job — to sell Hollywood to the world, to be a big, fat commercial for the dream factory, the kind that makes financiers open their wallets and wannabe actresses get pinwheels in their eyes about the day they might be able to stand on that stage and give their acceptance speech.”

How will movies survive?

“It is a tough market, even for us coming off of ‘Avengers: Endgame,’ to make a darker, character-driven movie says Joe Russo”

It may not be entirely decimated, but it’s a wake up call.

ABC’s Oscars suffered a new ratings crash and hit an all time low. The audience fell under 10 Million for the first time ever. Think about it this way.  There are 328 million Americans and less than 10 million watched. It’s as if the City of Los Angeles tuned in and nobody else.

Insiders were expecting bad, but not this bad.

The question moving forward is will these award shows continue to exist in the same format?

The Oscars along with the Grammys, Golden Globes and SAG Award continue all have suffered a steep decline. Why? Because they are no longer relatable and only cater to a small boutique audience.

If the award shows want to reach a larger population again, a change must happen quickly.

Check out the debut song Get Gone by Ashton Rey. You’ll love if you like Kacey Musgraves and Tori Kelly, but Ashton offers a slightly different flavor. The 24 year singer and songwriter blends bohemian + country + pop.

Ashton tells Kings, “I want people to feel joy and light when they remember me, I want my music to speak to their soul and help them find healing in knowing that we’ve been there and we can come out stronger”.

The Florida based artist will drop more tracks in the coming months.

Do you want to buy the CryptoKittie? The price to purchase is $1,000.00 today. In 3 months from now, it could double. Maybe.

You heard of NFT by now, so lets talk about it for 10 seconds.

NFTs can be anything digital such as memes, drawings, music, even a tweet.  You can more or less sell anything digital. The buyer can own it that comes along with a digital certificate. Jack at Twitter sold his tweet for a couple of million. Grimes made $6 million from the sale of digital artworks while 3LAU made $11.6 million from a collection of limited edition NFTs.

Artists are exploring the NFT world right now. It’s a new method to sell their work.

Lewis Capaldi is selling digital cards called the Fat Sexy Collectible Card Experience. Doja Cat is selling her first collection of NFTs called Juicy Drops.

How did NFTs become the talk? In 2017, John Watkinson and Matt Hall created  characters on the Ethereum blockchain. They called their project Cryptopunks which helped NFT become mainstream. Others artists quickly jumped on the wagon hoping to take advantage.

Is NFT just a hype? Maybe. The discussion around NFT is breaking the internet right now, but for the artists sake, I hope it can become revenue stream.

We featured Rachel Bochner’s Ultraviolet that comes off her debut EP, 2 AM. We called it a viby track that would appeal to Lana Del Ray and Billie Eilish fans. Now she dropped a video for the song.

“The 2 AM music video illustrates the first half of the 2 AM EP narrative; that feeling of getting caught up in the rush of it all and slowly having to find yourself on the way down.The upcoming music video for Ultraviolet tells the second half of that story of unexpected attraction and the self discovery that leaning into those feelings leads to” shares Rachel.

The NYC based artist has landed placements on Spotify’s Indie Pop, Fresh Finds, & soda playlist. Give it a watch.