Miley Cyrus ran around on Sunday’s MTV Video Music Awards nearly naked, and then flashing her nipple during a costume change.

As the camera panned backstage, Miley failed to cover up and the broadcast quickly cut away to the crowd while she continued to talk. She then said, “What’s happening? Oh, sorry.”

Throughout the show, she sang about smoking marijuana and during the final performance of the show – ok, lets stop here. The fact is, Miley and MTV are desperately looking for a scandal that will make Monday morning news.

It’s no secret that MTV is trying to reinvent itself to combat sinking ratings and disinterested teens. MTV primetime programming is reaching 40% fewer viewers in the 12-to-34 target demo than it did five years ago, according to Nielsen.

MTV hasn’t a big hit show in quiet some time. Interest in MTV’s reality shows that came to dominate MTV’s schedule is fading, and, at 23, The Real World is older than its target audience. “Big shows are once in a few years for any network,” says John Janedis, equity analyst at Jefferies. “It’s becoming harder to have smash hits.”

“It’s the perfect storm,” says a former MTV programming executive. “The audience is going digital, reality TV is running dry, there’s more competition for scripted programs. I feel for the executives there.”

Born on this day, August 29th, Michael Jackson is recognized as the most successful entertainer of all time by Guinness World Records. He won Grammys, he influenced fashion, and invented dance moves that inspires artist today. He shook hands with presidents, prime ministers, & the heads of state. Michael Jackson is the legendary King of Pop.

We’ve become big fans of the London-based 6 piece The Night IV. The band is currently gearing up the for release of the New EP ‘Maybe It’s How I’m Feeling’ on September 30th. A favorite among blogs and millions of plays to their name, The Night IV could soon break out.
kwame@atcmanagement.com

The track Turn Your Light On Me is a duet between lead singer Sophie-Rose Harper and vocalist/keys player Kristy Marie Buglass. The song starts off with a retro drum sound and a classic groovy bass line followed by memorable melodies & harmonies.

Everybody had the moment when they realized they messed up. When Lady Gaga’s debut album “Fame” was nominated for six Grammy Awards, it was at this moment, music executive L.A. Reid knew he messed up. The story goes like this. Reid had signed her when he was the head at Island Def Jam and then dropped her.

What would you do if you were a music executive working with Lady Gaga in the beginnings of her career. Would you drop her?

Cardiff based quartet Safari Gold have created excitement around their record ‘Howl’. Friends since childhood, the 4 piece features brothers Morgan and Lewys as well as Danny and Sion. Working from their home studio, the band are putting the final touches on their debut EP, scheduled for release in the Autumn. Their sound encompasses a darkness wrapped up in layered synths and vocals but also harps to classic pop song writing. With live shows few and far between, the band are keeping audiences guessing ahead of the release of their next single at the end of the Summer.’
safarigoldmusic@gmail.com

The track ‘Howl’ is incredibly catchy layered in synths & melody. The upcoming EP has our pick as one of the most anticipated releases..