New York based indie/pop artist Secret Secret Dino Club have signed to Drive Thru Records. SSDC is Jayce Levi Kalinkewicz, he released over 60 demos in a little over 2 years landing features on web pages such as mtvu.com, purevolume.com and over 1.5 million plays on myspace. Secret Secret Dino Club has shared the stage with the likes of The Honorary Title, Ace Enders, Four Year Strong, and Good Old War. Contact: bcmclane@aol.com

Trent Reznor primarily communicated and went about his business via social networking sites. It seems those days have come to end as the social networking sites did not yield results – only negative results in Trent’s world.

“It’s been an interesting experiment over the last couple of years or so. Faced with leaving the infrastructure of traditional record labels and figuring out what the right thing to do is in this new world – I found myself realizing that for me to have any concept of how to interact with the community and know what they might want / what they find appropriate, I need to immerse myself in that world and live it for a while.

The problem with really getting engaged in a community is getting through the clutter and noise. In a closed environment like nin.com a lot of this can be moderated away, or code can be implemented to make it more difficult for troublemakers to persist.

I will be tuning out of the social networking sites because at the end of the day it’s now doing more harm than good in the bigger picture and the experiment seems to have yielded a result. Idiots rule. ”

http://forum.nin.com/bb/read.php?9,731489

Long Island pop punk act Stereo Skyline has signed to Columbia Records. For fans of Jonas Brothers and Miley Cyrus. Check them out in our editorial ‘Breaking The Cycle‘.

Mick Schultz, the producer / co-writer for Jeremih’s smash hit song “Birthday Sex”, has recently entered into a co-publishing agreement with Universal Music Publishing. Contact: Dan Friedman

Here is a unique article that appears in Nashville News via The Daily Swarm about the demise of the indie band Be Your Own Pet. Unlike this indie act, most artists would never admit that they are not worthy of a major recording deal, even though it’s extremely common.

“Looking back, Stein says, it was impossible for a bunch of teenagers to fathom the level of commitment required to the industry, and that shortsightedness made them take for granted a deal that most bands would kill for.

“We were treated like a major-label band, but we were 16-year-old punks,” says Stein. “We were so well taken care of. We’d go to New York, and we’d get three or four hotel rooms.”

And their experience with the label was overwhelmingly good for the most part. Nobody lost their A&R guy to a merger. The label never told the band how to dress.

“The people we worked with were great, but I think there’s a lot of outdated morons at major labels spending too much money on young bands,” he says. “And we were fortunate enough to be one of them.”