The Ultimate Self-Marketing Checklist for Musicians
The Top 13 Steps to Take Now to Book More Gigs
Being a working artist is pretty similar to owning your own business – except as an artist, you’re the CEO, the salesman, and the assistant…not to mention the actual product being sold.
But one of your most important roles is that of marketer. You could have the most earth-shatteringly beautiful voice or play the harp like an actual angel, but if no one knows about you, you won’t go far in profiting from your amazing talents.
If you’re like most creative people, you’d much rather just focus on your work than trying to brand yourself or hustle your demo. But if you want to eventually be playing venues that are slightly larger than your cousin’s bar mitzvah, you need to devote some time and effort to smart self-marketing tactics.
Use these suggestions as a checklist to make sure that you’re doing everything you need to be doing to get exposure. CONTINUE READING
Lazy Lee is a Canadian electro/pop band from Montreal. With members coming from different musical backgrounds including pop, rock, funk, jazz, R&B, gospel and electronic music, the blend that emerged from this collaboration is a unique sonic signature that defines the group. Their first album entitled Electromagnetic Circus, produced by Luc Tellier (Simple Plan, The New Cities, The Mission District, The Playdates, Colorsound, Marie-Mai), is part of the “Best of 2013″ according to BRBR-TFO. Check out the track Full Circle.
Buzz Track: Crazy Beautiful
Songstress Sydney Leigh has deals on the table after we named her a top 8 emerging artist. She has self released her debut EP “Crazy Beautiful”. Sydney wrote and recorded with Nolan Lambroza (Sir Nolan), Steve Daly (Tracklacers) and Heidi Rojas in Los Angeles, California. She hails from Michigan and has been singing since the very young age of 5. She cites Christina Perri and Christina Aguilera as influences. She has 20k Twitter followers and booking. Check out the track Wrong Way Home.
We posted UK based Classical Soprano Katie Marshall a couple of months ago. She was a finalist in ‘The Next Brit Thing‘ and the youngest singer to ever be awarded the prestigious “Sheila Armstrong” award for excellence. Following in her foot steps is Paula Shtein. From starring in many lead roles in community theatre productions, to recording her album in NYC, to winning awards for her vocal and acting performances, and doing voice-over on the radio, Paula will eventually make a mark. Paula worked with Dave Eggar (Amy Lee/ Evanescence) Check out her video Change the track Ani L’Dodi
Shockingly, The NFL has asked musicians to pay for the Superbowl.
The NFL reportedly asked Katy Perry, Rihanna and Coldplay, their top choices to play the 2015 Super Bowl Halftime Show, if they would be willing to pay the league in order to secure one of the biggest gigs in the world, according to The Wall Street Journal.
When reaching out to artists, league representatives asked some acts if they would exchange a headlining slot for a portion of their post-Super Bowl tour earnings, or make another type of financial contribution to the NFL. Sources told the Journal that Music reps gave a negative response.
While the NFL doesn’t typically pay artists who perform during the Super Bowl Halftime Show, they do tend to cover travel and production expenses, which can be upwards of a million dollars. Considering the Halftime Show has only grown more popular in recent years — this year’s performance with Bruno Mars and the Red Hot Chili Peppers drew 115.3 million viewers, compared to the 112.2 million who watched the game — it makes sense they’d want a piece of the pie.
Rusty Maples is a Las Vegas based alternative indie rock band that spent most of 2014 on tour throughout the U.S. while finishing their EP The Western World (out digitally August 19). The group was voted “Best Indie Rock Band” in Desert Companion’s Best of the City 2014 and stopped in Austin during the band’s spring tour to perform several shows during SXSW, including an official spot marking the foursome as the only band out of Las Vegas to officially showcase. They have received local support from KMXB MIX 94.1, KOMP 92.3 and Neon Reverb Radio. The band was also named “Best Live Band of 2013” in Las Vegas Weekly’s annual Readers’ Choice Awards. Check out the track Long Walk Home.
The global music industry could agree on a single weekly release date for albums. Instead of the UK releasing albums on Monday, the United States on Tuesday, Australia and Germany on Friday, and so on, the International Federation of the Phonographic Industry is reportedly moving toward a unified worldwide street date of Friday.
According to Billboard, executives in the major territories and at the major labels want to be able to stage simultaneous international releases. They hope to reboot the system in July 2015, after which record shops from Birmingham to Boston and Bangkok will all put out their new albums each Friday.
Piracy is the main reason for this change. Often, new releases go on sale first in Australia on Friday, four days before the same music becomes available in the US. If tracks are leaked onto file-sharing networks, that’s four days that American fans are asked to await the domestic streetdate.
Beyoncé’s surprise album release, last December, is also being cited as a main reason for this change. By becoming available for purchase everywhere at once, the singer’s fifth long-player benefited from a huge, worldwide response, breaking an iTunes sales record.
Despite the enthusiasm from some quarters, changing the streetdate in markets like the UK and US will require lots of planning, as well as cooperation across disparate parts of the music and retail industries, including warehousing, transport and record shops. Some smaller labels are said to be resisting the move, claiming that they sell more records by releasing albums earlier in the week.
The International Federation of the Phonographic Industry has yet to release a formal statement on its reported plans.