Check out HAYL and the piano ballad track the Story Of Us. The Nashville based artist released her debut EP Out Of Love that blends pop, indie and electronic.
“Lots of late nights, long drives, red wine and emotions. Mistakes, heartbreak, many rhymes and hopin’… all went into the making of my EP” says HAYL. She further adds “I love having deep convos with people, and I want my music to be just that; love, hurt, struggle, jealousy, happiness & so much more because we’re all human, well most of us…”
The track could find a home on Spotify’s Indie Pop Playlist. Stream the track on KOAR’s Indie Invaders Playlist.
Watch out for Swedish band Disco Arcade and the fun uptempo track ‘What’s Going On”. You’ll enjoy if you like the 80’s. The best part? It has a sax solo. The track could find a home on Apple’s 80’s Hits Essentials.
The band consists of musicians Klara & Jag and Malou Prytz. They’ve toured in Europe with Swedish radio play, television, and a Spotify’s New Music Friday placement.
“What’s Going On is the band’s second single, it’s about the frustration of being involved with someone who keeps sending mixed signals.
Adele said that she and Drake are “a dying breed” within the music industry. That’s probably true. Adele built her music capital assets in 2008, seconds before the explosion of social media. Adele’s name was bolstered when she performed on SNL, the same night Governor Sarah Palin who also appeared on the TV show which became the most watched episode in history. In Adele’s words, it was ‘pure luck’.
“We are a dying breed,” Adele said. “There was like 10 of us. You know, I don’t think there’ll ever be that many of us again at the top doing it the way we were doing it.
The battle for customer mindshare has become a grueling task and 2008 was a simpler time and the world was more unified. Politicians and influencers have infiltrated platforms that were once occupied by artists like Myspace. Everything changed in 2009. Adele slid through the cracks, moments before politics would dominate the discussion and social media would create distraction.
Adele’s friend posted her demo on Myspace, where it led to a phone call from Richard Russell, boss of the music label XL Recordings. It was more easy to stand out. Today, Spotify has more than 70 million tracks with more than 60,000 uploaded to the service every day.
Adele says: “We came out before streaming. We came out before all the social media frenzies of like, ‘You’ve got five seconds to entertain; otherwise, get out’. We existed in the old school-ness of the industry that we grew up watching and aspiring to [be part of].”
Look out for Jen Kalicharan and the new track Y2K. You’ll like if you want to explore the 2000s, when Auto-Tune was bolstered. Think Black Eyed Peas and Kesha.
The track is the first single from the Vancouver singer to come out this year before starting off with bi-weekly releases from her project, The Jeniverse.
Jen says: “Have fun and never listen to what others say about you. Imagine this song being
the soundtrack to your best nights of getting ready with your girlfriends, going out to the club and blasting this song while the world revolves around you”. Stream the track on KOAR’s Indie Invaders.
Watch out for 20 year old Ellur and the track Migraine, the third track from her Moments EP. You’ll like if you love the 80’s. Think Madonna, Kate Bush, and Stevie Nicks. The UK based artist released the EP via indie label Dance To The Radio. The track found a home on UK’s Amazing Radio Playlist as well as Spotify’s Hot New Bands, Bloom and Peach.
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