Arista wins the battle over viral artist Ant Saunders. The New Jersey native released the track Yellow Hearts in June and quickly found a place on TikTok, streaming over 600,000 total videos. The track landed on Spotify’s Pop Rising . Finally, Apple Music came on board and backed the song, placing the track on Feeling Happy and Pure Pop 50 and Today’s Top Hits.

After a major label bidding war, the Spotify viral artist Arizona Zervas signed with Columbia Records. The war heated up after the success of his track ‘ROXANNE’ which grabbed the #1 spot on Spotify’s US Top 50. Apple followed suit and added the track to Today’s Hits playlist. The 24-year-old Arizona Zervas hails from Maryland and gained serious numbers on TikTok and YouTube before taking over Spotify.

Indiana native Lauren Sanderson drops a new track Upset. The latest track follows Hotel Room which is her first single from her forthcoming self-released debut album, Midwest Kids Can Make It Big. Repped by Chris Anokute & Grace Segundo, the alt-pop singer is currently opening for for Finneas. Give it a listen.

Take a look at Los Angeles based McKenzie Ellis who goes under the moniker of Mothica. She just released the gloomy-pop track Now. Mothica notes, “NOW is a good introduction to my next era, because it started as a freestyle in the recording studio, so I didn’t think too hard about it. I didn’t write out lyrics beforehand, I just pulled from my subconscious and leftover phrases from the graveyard of past demos.” She has upcoming dates on Dec 11th in Los Angeles at The Hi Hat, Dec 13th in Brooklyn at Zone One Elsewhere, Dec. 16th in Toronto at The Drake Underground

New Jersey native Ant Saunders is the next buzzing indie Spotify artist. The track Yellow Hearts was released in June and quickly found a place on TikTok, streaming over 600,000 total videos. The track landed on Spotify’s Pop Rising . Finally, Apple Music came on board and backed the song, placing the track on Feeling Happy and Pure Pop 50 and Today’s Top Hits. Now we have two singers at the moment Arizona Zervas and Aunt Saunders that are pulling influences from Post Malone and blowing up the Spotify charts with no major backing, well except for Spotify which is a major influencer today. Is Spotify in a position to start their own label? Definitely yes!