(credit: Instagram screenshot/ newspaper-theme album cover)
Taylor Swift understands the state of media and she wants no part of it. The media wants to bait her in a vitriolic discussion, but she won’t be their puppet, hence her news-paper themed cover art.
Outside of some Instagram postings, there has been no in-depth magazine interviews, no magazine covers, no radio station call-ins. Swift is counting on her die-hard fans and it’s working. Her latest album has sold 400k in pre-orders, the largest to date. Swifts zero-PR Campaign is working.
Swift was an open book up until now. The media is on hunt for the next victim and Taylor Swift is a big target. As of now, Swift has outsmarted the press.
(credit: screenshot/instagram)
Taylor Swift’s new album is already selling lot hot cakes. The pop star has sold more than 400,000 pre-orders prior to the Nov. 10th release, making it the highest music pre-sale in history. Additionally, Swift was the highest paid artist in 2016. Swift made an estimated $170 million from touring and product endorsements whereas Adele made $80 million. In fact, Swift makes more than Madonna ($76.5 million) and Rihanna ($75 million). Simply, Swift is the biggest celebrity in the world.
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It seems like eons ago when Timberlake and Madonna released 4 Minutes. Fast forward a decade later, Timberlake will headline The 2018 Super Bowl. This is perfect timing for his 2018 album release. If his audience forgot about him, they will be quickly reminded of the actor, singer, musician, and record producer that rose to fame during his stint with NSYNC. Plus, this is his chance to reach a whole new audience since most millennials are unfamiliar with his work. Artists rumored to perform were Justin Bieber, Rihanna, Ed Sheeran, and Sam Smith.
“Cash Me Outside” girl aka Danielle Bregoli shocked the world with her recent signing with Atlantic Records. The music label houses Bruno Mars and Coldplay, and moved on the 14 year old rapper with the success of the track These Heaux which clocked 20 million YouTube views in two weeks.
Aton Ben Horin, global vice president of A&R at Warner Music Group, said, “Without a doubt, this girl is a real star with undeniable talent.”
The bottom line? Music labels will pretty much sign anything that goes viral, within reason.