It’s easy to lose yourself in establishment culture.

Pop artist Lorde wrote Royals in her bedroom when she was 16. She had something to say. But she couldn’t recapture the same magic since she wrote her debut album Pure Heroin.

She had a long time to work on the first album. Also, it’s written without obsessing about success. Lorde’s idea of Royals came from an article in National Geographic with a picture of Kansas City Royals baseball. She said “It was just that word. It was really cool. In fact, she didn’t even like the song.

Some of the best ideas come from your childhood when you put no rules on creativity. It’s an innocent time with little barriers. As time moves on circumstances change your Life. Your environment becomes more stressful with daily rituals and there’s more societal demands.

Establishment culture becomes more frightening real. You try to fit in. With Lorde’s success came corporate sponsorships. Olivia Rodrigo is releasing PSA’s.

The label and publisher start demanding more songs. You start getting nervous because you aren’t at a high state of awareness to create.

More parties to attend. You meet new people from touring like choreographers, make up artists, and Tiktok influencers. Everyone is giving you advice. Life becomes a blur.

You start conforming to the people around you.

Not only will you start talking like the people you hang around, but you will start to adopt their beliefs, opinions and world views.

You’ll start questioning everyone you know, your thinking and feelings. Is it real or fake?

You feel disconnected from yourself and reality. Learning to like applause is easier to learning to like yourself.

You’re being swallowed up in establishment culture until you’re accused of being culture vulture like Iggy Azalea. Like Azalea, you’ll quit. The inspiration will be gone. You’ll no longer enjoy music. You’ll hate what you loved.

You must survive the disaster. Remember who you are and don’t forget it. Remember the struggles you went through and give credit to those who helped you in your journey. Don’t forget what connected you to music. Keep your inner circle small with people who know you. Your relationships need to be authentic. Anchor yourself in reality.

Breakup with culture before it cancels you.

Look out for Bailey Coats the track single “FOMO”. The newest track comes off her upcoming EP. It could find a home on Apple’s New in Pop Playlist.

“One of the strangest things about life is the fact that we change and grow and learn; but it is also super scary when you realize that means YOU change. I had changed in all areas of my life at the time we wrote this song and it affected the person I was involved with. ‘FOMO’ is a song that came from a painful and doubtful place, but it is probably my favorite song to date because of its raw honesty.” shares Bailey Coats

Bailey wrote “FOMO” with producer of The Rascals’, Khris Riddick-Tynes (also known for his work with Ariana Grande, Kehlani, and Jessie Reyez), who also produced Bailey’s upcoming EP.

Stream the track on KOAR’s Indie Invaders Playlist.

Watch out for Jamie Lee Harrison and the track Better Without You.

The track was produced by Paul Whalley ( James Arthur, Sigala, Cher Lloyd) and written by Jamie along with Whalley and Notting Hill Music songwriter Joe Killington (Avicii, Snakehips, Armand Van Helden).

“This track was another one born in lockdown just like ‘Say It Out Loud’. I was lucky enough to work with Joe Killington and Paul Whalley over zoom. It was one of those sessions that just worked and the song kind of wrote itself. I wanted a track paying homage to that special person that makes you happy and helps you escape all the things that are going wrong in life, but I also wanted a bit more of a summery vibe” shares Jamie.

The British singer has been supported by BBC Introducing, CelebMix, The Honey Pop and IGGY Magazine. He reached the Semi-Finals of Britain’s Got Talent in Series 11. He’ll headline Tyne Theatre and Opera House in Newcastle on August 22.

Soul singer Hatty Keane drops the track Let’s Fly. It could fit on Spotify’s Good Vibes and Late Night Vibes Playlist

“Welcome to my dream world: French wine, Spanish food (lots of it) & vintage cars in the Californian sunshine!” shares the London-based Keane.

She performed alongside Tinchy Stryder at Live Fest at the O2 in London. She also performed alongside Ed Sheeran and Wretch 32 at Proud O2. Keane supported JLS on their UK ‘Farewell’ tour. Lastly, she performed at Forbes Magazine’s 30 under 30 summit in Israel.

Social media has created an addiction of wanting to fit in. It’s terrifying to be the one who is the outcast.

The establishment culture shares the same latest trending news. They post the same thoughts. Type the same things. Share the same feelings. Last week it’s Britney. Now it’s Simone Biles. She’s flooded in LIKES, RETWEETS and FOLLOWERS from singers, actors, rappers, models, activists, athletes, and politicians. Nobody will leave this poor girl alone. It’s not like they care about her. No..No. The media and the establishment simpletons just want to ride on her coattails.

Birds of a feather flock together. Who wants to be a social outcast?

I get it. Fitting in is comfortable. It’s the path of least resistance. It’s more gratifying to open your unfollow app and view 2 new follows than 10 lost followers. Even if you’re lying to yourself, it’s still easier than social conflict.

But if you’re a NEW artist wanting to fit in, consider yourself invisible. We have fewer household names, and even less cult figures. Open your social media app and you’ve entered into a world of “sameness”. It’s easy to fit in, to blend in, and hide. Don’t tell me you’re going to embrace your individuality by posting a photo along with the latest trending hashtag.

The moment you open the app you’re looking for acceptance and validation. It’s very hard to create original art under those circumstances.

Michaelengo painted the ceiling of the Sistine Chapel. But he wasn’t looking for approval. But the artist who overly obsesses with need of acceptance will never produce anything of the ages.

If you’re trying to write songs that appeal to the masses you’ll never be your true self because you’ll be always trying to shape yourself to the preferences of the people around you.

People never make history by fitting in. Ask yourself. How am I going to change entertainment? Or political discourse?

Social media created a monoculture monster. The platforms despise originality. If you’re an artist, take note. It’s time to face the monster and fight against the establishment culture.